• Application Deadline: Fri, 15 Nov 2024 00:00:00 GMT
• Position: Brand / Marketing Strategist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding  , Sales / Marketing / Retail / Business Development 
  

Job Description

• As a Brand Communication and Marketing Strategist, you will be responsible for creating and implementing strategies that enhance our brand presence and drive our marketing initiatives.


• You will work closely with various teams to ensure that our messaging is consistent across all platforms and resonates with our target audience.

Responsibilities

• Develop and implement brand communication strategies that align with the company’s overall goals.


• Lead the creation of marketing campaigns, ensuring consistent messaging across digital, print, and social media channels.


• Build and maintain strong relationships with media outlets, influencers, and industry partners to boost brand visibility.


• Analyze market trends and customer insights to tailor marketing strategies and drive customer engagement.


• Manage and oversee content creation for the website, blogs, social media, and other marketing collateral.


• Monitor and evaluate the effectiveness of marketing campaigns, making adjustments based on performance metrics.


• Ensure brand consistency in messaging, tone, and visual identity across all platforms and materials.


• Collaborate with cross-functional teams including sales, product development, and customer service to align marketing strategies with business goals.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field.


• 3+ years of experience in brand communication, marketing strategy, or related roles.


• Proven track record of developing and executing successful marketing campaigns.


• Strong knowledge of digital marketing tools and techniques, including SEO, social media marketing, and content marketing.


• Excellent communication and storytelling skills.


• Ability to work independently and as part of a team in a fast-paced environment.


• Creative thinker with strong analytical skills to assess and improve marketing performance.


• Familiarity with marketing analytics platforms (Google Analytics, SEMrush, etc.).


• Strong analytical, problem-solving, and communication skills.


• Ability to work independently and deliver high-quality results under minimal supervision.

What We Offer

• Competitive salary and benefits package.


• Opportunity to work in a dynamic and innovative environment.


• Professional development and growth opportunities.


• A supportive and collaborative work culture.