• Application Deadline: Thu, 31 Oct 2024 00:00:00 GMT
• Position: Marketing Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Duties and Responsibilities

• Initiate, implement, and oversee strategic plans to bring in more students to the school.


• Attract new students across the School’s portfolio and publicize the strengths of the academic faculty, school facilities and services.


• Develop and coordinate all social media marketing strategies and platforms as well as advertising campaigns


• Oversee the development and implementation of all PR strategies.


• Carry out market analysis internally and externally periodically to determine new trends, changes and possible threats and opportunities.


• Monitor the activities of competitors to ensure the school is not lagging the competition.


• Follow-up on prospective parents and provide them with information they need to choose Halifield.


• Oversee the process of admission from inquiry to resumption of students/pupils


• Develop effective parent engagement programmes and regularly interact with parents to build insights and positive relationships


• Develop and manage relationships with feeder schools to support enrolment growth


• Identify relevant community-based initiatives in which the school can play a relevant part, to support awareness / positive brand perception etc.

Education and Work Experience

• First degree or its equivalent in any discipline, preferably in any of the business courses.


• Postgraduate/professional qualification in Marketing


• Three – five (3-5) years relevant experience in Sales or Marketing

Skills and Competences

• Holistic understanding of the business operations, inter-relationships and dependencies.


• Strong people management skills.


• Excellent communication skills.


• Excellent problem analysis and solving skills.


• Proficiency in multi-tasking and use of office productivity tools.