• Application Deadline:
• Position: Travel Content Creator & Social Media Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Key Responsibilities:

Content Creation & Design:

• Create visually appealing and engaging content (photos, videos, graphics) that showcases our travel experiences, destinations, and brand.


• Develop compelling stories and narratives that resonate with our target audience, particularly in the travel space.


• Design and produce high-quality graphics and visual assets for social media, websites, and marketing materials.


• Ensure that content and design align with overall branding and marketing strategies.

Social Media Management: Platforms - Instagram, Facebook , Tiktok and Whatsapp

• Manage and monitor daily activities on our social media platforms, including posting, responding to comments, and engaging with followers.


• Plan and manage social media content calendars, ensuring a consistent posting schedule.


• Develop and execute social media strategies to increase brand awareness, followers, and engagement.


• Analyze social media metrics to measure the effectiveness of campaigns and optimize future strategies.


• Stay updated on industry trends and best practices to ensure our social media presence remains fresh and relevant.

Paid Advertising & Digital Marketing:

• Run paid social media advertising campaigns across platforms such as Facebook, Instagram, TikTok, and LinkedIn.


• Expertise in managing Facebook and Instagram advertising, including targeting, retargeting, and audience segmentation.


• Manage and optimize Google Ads and other PPC platforms to drive traffic and conversions.


• Track, analyze, and report on the performance of paid campaigns, adjusting strategies as needed to maximize ROI.


• Develop and execute targeted ad campaigns in collaboration with the marketing team to promote specific vacation offerings.

Community Management

• Engage and Build Relationships: Actively interact with guests across all platforms, including WhatsApp, by responding to questions, feedback, and fostering meaningful discussions in real-time.


• Monitor and Manage Guest Feedback: Track brand mentions, reviews, and feedback from guests on social media and messaging platforms like WhatsApp, ensuring timely responses and resolution of issues.


• Foster a Positive Guest Community: Develop strategies to create an inclusive and respectful environment where guests feel valued, across all channels, including WhatsApp groups.


• Organize Guest Engagement Activities: Plan and facilitate online events, Q&A sessions, and interactive activities within social media platforms and WhatsApp, maintaining high engagement and participation from guests.


• Provide Platform-Specific Insights: Analyze engagement metrics across different platforms, including WhatsApp, and provide actionable insights to shape marketing strategies and content tailored to guest needs.

Qualifications:

• Proven experience in content creation, design (portfolio required), and social media management, within the travel industry (Essential).


• Demonstrated expertise in running paid ads on Facebook, Instagram, TikTok, and LinkedIn.


• Proficiency in Google Ads and other PPC platforms.


• Strong understanding of social media platforms, algorithms, and best practices for organic and paid growth.


• Proficiency in design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and video editing tools such as Adobe Premiere Pro or Final Cut Pro.


• Excellent visual storytelling, design, and writing skills.


• Photography skills and an eye for creating travel-related content.


• Ability to manage multiple projects and work independently.


• Passion for travel and an understanding of the unique needs of Muslims on vacation.


• Strong organizational and time management skills.