• Application Deadline:
• Position: Brand Manager - Semolina



• Job Type Full Time



• Qualification MBA/MSc/MA



• Experience 5 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Description

• Develop deep, actionable consumer insights on brand, competition, usage and attitudes, and leisure pursuits.


• Based on sound consumer insight and strategy defined by the business, prepare 360 degree plans for market to generate demand for the brands assigned and achieve market share targets.


• Help develop consumer validated winning communication for the brands assigned.


• Ensure consistency of communication and adherence to the Brand Pyramids in various touchpoints by all.


• Ensure execution of brand plans on time and budget.


• Management of external agencies to deliver the best creative output and on-time execution.


• Understand how consumers assimilate media & Implement efficient media planning & buying.


• Ensure effective management of internal and external research projects using the right tools and techniques.


• Manage the development of pack design (new/ changes).


• Drive innovations in existing and new areas following the stage-gate methodology. Ensure an 18 month rolling Rhythm Chart.


• Help with Trade Marketing Requirements.


• From the product ‘point of view’ ensure that targeted GCs are maintained & higher GC products develop consumer franchise.

Key Deliverables

• Drive: MKT SHARE, NET CONTRIBUTION, TOMA


• Develop & Implement brand plans on time and budget


• Help develop Brand Architecture & Pyramids


• Develop a repository of consumer understanding & insights : Conversion to concepts


• Develop the innovation pipeline

Requirements

• MBA or other relevant certification is a plus


• Job experience: 5 years minimum experience in Brand Management


• Strong oral and written communication skills as well as presentation skills


• Goal-oriented and results-driven with a creative mindset