• Application Deadline: Mon, 18 Nov 2024 00:00:00 GMT
• Position: Brand Communications Officer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 3 years



• Location Lagos




• City Ikoyi




• Job Field Media / Advertising / Branding 
  
  

Responsibilities

• Brand Communication Strategy: Develop and implement strategic brand communication plans that align with the company’s vision and goals.


• Ensure all communications reinforce the brand’s value proposition, particularly in the high-tech and security solutions space, enhancing brand visibility, consistency, and reputation.


• Digital & Social Media Management: Oversee the company’s digital presence, managing social media channels, website content, and email campaigns.


• Craft engaging, relevant, and targeted content that speaks directly to the audience, encouraging engagement and building a loyal online community.


• Public Relations and Media Relations: Serve as the primary contact for media interactions, coordinating PR activities to ensure positive brand representation.


• Draft press releases, manage media engagements, and organize brand events and launches, proactively fostering relationships with key media outlets and influencers to enhance brand credibility.


• Campaign Performance and Optimization: Analyze and track the performance of brand campaigns across various channels, using key performance indicators to evaluate success.


• Provide insights and recommend adjustments to optimize future campaigns, ensuring maximum impact in a fast-paced, technology-driven market.


• Content Creation & Design Coordination: Collaborate with the creative team to develop compelling content and visuals, maintaining a consistent brand voice and aesthetic.


• Ensure all materials meet brand standards and support overarching communication strategies, making use of basic graphic design skills to create on-brand visuals when needed.


• Reputation Management: Handle brand-related information with the utmost confidentiality, ensuring all communication efforts align with reputation management goals.


• Monitor brand perception, swiftly address any issues, and protect the company’s image by managing risks associated with communications in the sensitive security solutions industry.

Requirements

• Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field.


• 2 - 3 years in brand communications, PR, or a related role. Experience in the fast paced environment.

Skills:

• Excellent communication, storytelling, and interpersonal skills, with a strong ability to create and adapt content across multiple platforms.


• Familiarity with digital marketing tools, social media analytics, and content management systems.


• Proficiency in content creation, basic graphic design, and visual storytelling to enhance brand presence.


• Strong attention to detail, time management, and a proactive approach to brand reputation and public perception.