• Application Deadline: Mon, 25 Nov 2024 00:00:00 GMT
• Position: Digital Marketing Specialist



• Job Type Full Time , Hybrid



• Qualification BA/BSc/HND



• Experience 2 - 3 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  




• Salary Range ₦200,000 - ₦300,000/month
  
  

Our client is a Nigerian Law Firm for investment and financing transactions based in Lekki, Lagos.

The ideal candidate is passionate about digital marketing strategies, has a data-driven approach, and is skilled in using various online marketing channels to drive engagement and conversions. You will play a key role in developing, implementing, and optimizing digital campaigns across different channels, including social media, email, SEO, and PPC. 

Responsibilities:

• Plan, implement, and manage multi-channel digital marketing campaigns to support brand awareness, lead generation, and customer acquisition.


• Build and manage WordPress websites.


• Create, curate, and schedule content across social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to increase brand visibility and engagement.


• Conduct keyword research, optimize website content, and manage PPC campaigns (e.g., Google Ads, Bing Ads) to improve search engine rankings and drive targeted traffic.


• Develop, implement, and optimize email marketing campaigns, including newsletters, promotional emails, and automated email sequences.


• Collaborate with the content team to develop engaging blog posts, articles, and other content that aligns with marketing goals and SEO strategies.


• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Facebook Insights, and other reporting tools. Provide actionable insights to improve campaign effectiveness.


• Update website content and landing pages using CMS platforms (e.g., WordPress), ensuring the site is optimized for performance and SEO.


• Conduct market research to identify new trends and opportunities, analyze competitor activities, and suggest improvements to stay ahead in the industry.


• Work closely with the creative, sales, and product teams to align marketing strategies with overall business goals.

Person Specification:

• Bachelor’s degree in Marketing, Business, Communications, or other digital marketing qualification


• 2-3 years of proven experience in digital marketing, with a track record of successful campaigns and measurable results.


• Proficiency in Google Ads, Google Analytics, and social media advertising platforms.


• Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz).


• Familiarity with email marketing platforms like Mailchimp, HubSpot, or ActiveCampaign.


• Basic knowledge of HTML/CSS and content management systems (e.g., WordPress).


• Understanding of A/B testing and conversion rate optimization (CRO) best practices.


• Strong analytical skills and attention to detail.


• Excellent verbal and written communication skills.


• Ability to work independently and as part of a team in a fast-paced environment.


• Creative thinking with the ability to generate new ideas and solve problems.

Why Join Us?

• Competitive Salary: Commensurate with experience and industry standards.


• Growth Opportunities: Opportunities for professional development and career advancement.


• Work-Life Balance: Flexible work hours and remote work options.


• Collaborative Environment: Work alongside a supportive team of legal and creative professionals.