Brand and Communications Manager at Landmark Africa Group

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
106023
Job Views
54

Job Description






​​​​​​​Responsibilities:



Brand Management:




  • Develop and implement strategies to enhance and promote the organization’s brand.

  • Ensure consistent messaging and branding across all communication channels.

  • Monitor and Analyze market trends and competitors to identify opportunities and threats to the brand.



Corporate Communication:




  • Create and execute communication plans to convey the organization’s key messages to internal and external stakeholders.

  • Draft and edit press releases, speeches, other communication materials.

  • Develops and implements communication plans aligned with organizational goals.

  • Manage relationships with media outlets and act as a spokesperson for the organization.



Public Relations:




  • Build and maintain relationships with the media and influencers to secure positive media coverage.

  • Plan and organize events, press conferences and other promotional activities.

  • Handle crisis communication and manage the organization’s reputation during challenging times.

  • Manages the company's image in the public eye.



Strategic Planning:




  • Collaborate with the Management team to develop and implement comprehensive communication strategies aligned with organizational goals.

  • Conduct thorough research to understand industry trends, competitor activities, and emerging issues, providing

  • insights for proactive communication planning.



Internal Communication:




  • Develop and implement internal communication strategies to ensure consistent messaging within the organization.

  • Facilitate communication between different units and levels of the organization.

  • Promote a positive and informed company culture among employees.



Social Media Management:




  • Oversee the organization’s social media presence and develop strategies to engage and grow the audience.

  • Monitor social media channels for mentions and trends related to the organization.

  • Respond to inquiries and comments on social media platforms.



Stakeholder Engagement:




  • Identify and engage with key stakeholders, including customers, partners, and community members.

  • Organize and execute events, webinars and other activities to foster positive relationships with stakeholders.



Market Research and Analysis:




  • Conduct market research to understand industry trends and consumer behaviour.

  • Analyse data and metrics to assess the effectiveness of communication strategies.

  • Use insights to adjust and improve communication and branding efforts.



Budget Management:




  • Develop and manage budgets for communication and PR activities.

  • Ensure cost-effective use of resources while achieving communication goals.



Collaboration:




  • Collaborate with other units such as marketing, sales, and human resources to align communication efforts with overall business objectives.

  • Work closely with top management to align communication strategies with organizational goals.



Metrics and Analysis:




  • Establish key performance indicators (KPIs) to measure the effectiveness of communication strategies.

  • Analyse data and feedback to continuously improve communication approaches and tactics.



Reporting:




  • Prepare regular reports on communication and PR activities, including key performance indicators and outcomes.

  • Provide recommendations for improvements based on data analysis.



Qualification:




  • Minimum of 7+ years’ experience in communication, public relations, marketing communications or any related field

  • Proven experience in advertisement, brand, or PR agency

  • Problem solving skills, strategic thinking, creativity, and Project Management.

  • Good knowledge of industry and media Landscape

  • Must be able to coordinate across many teams and perform in a fast-moving organization.

  • Ability to adapt to new changes.

  • Outstanding written and verbal communication skills.



Similar Jobs

Cookies

This website uses cookies to ensure you get the best experience on our website. Cookie Policy

Accept