• Application Deadline:
• Position: Regional Brand Manager Fashion



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 - 7 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Responsibilities

• Develop and execute strategic joint business plans with leading fashion brands.


• Lead the expansion of Turkish partner brands and markets, including Defacto, LC Waikiki, Trendyol, Koton, and Hepsiburada.


• Drive top-line performance while optimizing monetization and profitability through Jumia’s assets (marketing, logistics, and payments).


• Establish a Turkish sourcing hub, creating routes to market across regions, onboarding 3PLs to ensure competitive costs, and building a dedicated team.


• Scale the 1P retail model by setting up processes for ordering, inventory management, and margin structures aligned with profitability targets, and develop BI tools to monitor performance.


• Coordinate marketing campaigns with marketing and advertising teams.


• Support eCommerce growth and education across various markets.


• Lead frequent promotions for customer acquisition and retention, including Black Friday, Jumia Anniversary, and Brand Festival.


• Organize SuperBrand Days to boost brand awareness and sales on the platform.


• Contribute to developing “Jumia Official Stores,” a dedicated brand-owned universe.


• Actively participate in tech initiatives to enhance the user experience for brands and customers.


• Implement best practices from advanced eCommerce markets through partnerships with key industry players.


• Drive structural initiatives to grow the Fashion category across all markets.

Job Requirements

• Bachelor’s degree in Business Administration (Master’s degree is a plus).


• At least 5-7 years of experience in the fashion industry, with experience in Turkey as a strong advantage.


• Proven track record of business growth and success in developing and executing business strategies.


• Fluent in English (Turkish is a strong plus).


• Location: Based in one of Jumia’s offices in Casablanca, Cairo, or Lagos.

Key Competencies 

• Solution-oriented with a creative approach to solving business issues.


• Strong relationship-building skills with internal and external stakeholders.


• Excellent problem-solving abilities.


• Exceptional communication and interpersonal skills.


• Proven capability to manage multiple projects and meet deadlines in a fast-paced environment.