• Application Deadline: Sat, 30 Nov 2024 00:00:00 GMT
• Position: Regional Sales Manager - South South Region (FMCG)



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 10 - 15 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• The Regional Sales Manager is responsible for achieving the sales and distribution objectives in the assigned region. He/she is also responsible for the daily operations of the region, including inventory, personnel, finance and resources management.

Responsibilities

Sales and Channel Development:

• Develop and achieve or exceed the sales volume/revenue goals targets as defined in the business plan for the sales channels


• Control/monitor the sales budget to ensure optimum allocation of resources to different businesses of the company


• Ensure approved plans are executed in all channels accordingly


• Identify and develop coverage of grey areas in sales territory


• Ensure achievement of basic sales drivers (price compliance, distribution, quality, visibility) within assigned region


• Consistently re-align market strategies to improve product visibility, acquisition and retention of customers.

Business Development:

• Build and maintain relationship with relevant stakeholders within the industry including leading distributors, departmental stores and other target demographics in other to generate new leads


• Keep and update a database of outlets within the territory and maintain a robust pipeline of sales opportunities and revenue streams that ensure business objectives and sales targets are met


• Promote a customer-centric environment by implementing processes that promote effective issue/complaints resolution as well as improving service delivery


• Build and maintain a proper distributor management system that ensures effectiveness and efficiency in the movement of stock from the warehouse to the point of sale.

Sales Team Management:

• Manage the sales team in the assigned region


• Target Setting for sales team by channel, brand and territory


• Supervision and monitoring of sales team performance


• Manage team effort across channels to ensure high performance within the team


• Set up reporting system and standardization of work procedure


• Effectively coordinate and manage territorial activations, merchandisers and promoters


• Carry out training needs analysis and ensure team members demonstrate strong technical capabilities to execute required function


• Undertake on the job training of subordinates.

Market and Competitor Analysis:

• Conduct market and competitor research and analysis within the industry and develop proactive and innovative strategies to maintain market positioning and attract potential clients


• Identify leading ideas and innovative solutions within the industry by researching industry related events, publications, and journals


• Analyse and report all competitors’ activities and strategy.

Qualification and Requirements

• BSc or HND Degree in a relevant field


• Minimum of 10 – 15 years sales experience across different verticals including FMCG, food and beverage, wine and spirit etc., with at least 5 years’ experience as a sales manager


• Experience in building differentiated value propositions for different customer segments


• Proven experience in developing and implementing profitable sales and marketing strategies


• Experience in diverse business functions including business development, marketing and performance management.