Product Manager, Current and Domiciliary Products at First Bank

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
106315
Job Views
59

Job Description






DUTIES & RESPONSIBILITIES




  • Managing day-to-day portfolio activities, analyzing sales methods and costs, facilitating project reviews and analyzing key performance indicators.

  • Managing current and domiciliary account variants which involves constantly evaluating the effectiveness of the product, design contest/initiatives/value build up in existing accounts and make necessary changes in the product depending on the market requirement.

  • Support Branches, SBUs, Sales and Channels by providing product clarifications whenever inquiries are made.

  • Support low performing Strategic Business Units in resolving their issues and providing product solutions thereby bringing them up the curve.

  • Knowledge Management – Designing and update of Frequently Asked Questions (FAQs) and uploading the same on the portal to assist business units.

  • Delivering training to our internal customers (Branch/Sales/Channel to meet the needs of the customer and thereby increased balances.

  • Work with Treasury Department on the interest rates for domiciliary accounts to ensure our rates are highly competitive

  • Design value proposition for individual segments such as mass market, affluent and HNI customers to ensure increased product intake and liability growth.

  • Develops and monitors specific marketing campaigns (working with other relevant teams) to leverage market opportunities to ensure growth of low-cost current and domiciliary liability portfolio

  • Drive and implements Bank-wide strategies to ensure product uptake, increase share of the wallet as well as increased Top of the Mind Awareness (TOMA)

  • Leverage on partnerships and marketing campaigns to drive customer loyalty to achieve customer retention and on current and domiciliary portfolio growth

  • Drive product development and management of current and domiciliary products to achieve product optimization and Profit generation.

  • Cost control management and income maximization on current and domiciliary products to drive revenue generation

  • Ensure resource planning and coordination for proper and timely job execution 

  • Ensure external and internal resource management to ensure expenditure is in line with the business plan.

  • Mine and pool customer data to track behaviors and design new initiatives for engagement 

  • Engage EDMTA and M&CC for Online marketing to enhance customer acquisition.

  • Data mining and interpretation for business development.

  • Responsible and accountable for risk management of the business.

  • Work with the SBUs to identify new markets that present opportunities for Business.

  • Consistently review the existing Products (Weekly, Monthly, Quarterly and Annually).

  • Attend and make presentations at various SBUs monthly/quarterly performance review sessions. 

  • Timely preparation and dissemination of performance report, research and analytics.

  • Preparation of Business requirement documents for new initiatives on existing and new product development.

  • Ensure the profitability of existing and new products. 

  • Attend and supervise User’s Acceptance Test (UAT) sessions and ensure that test results conform with approved products terms and conditions. 

  • Oversee Consumer Products life cycle, from inception to launch, to evaluation and refinement. 

  • Develop & implement strategies for the effective monitoring/tracking of Products.

  • Work closely with M&CC, SBU and other stakeholders to ensure the products are highly visible to both internal and external customers.



JOB REQUIREMENTS



Education 




  • Minimum Education:   First Degree in any relevant discipline. Post graduate qualification in Business Administration and related certifications in Digital Product Management, Business & Data Analytics would be an advantage.



Experience




  • Minimum experience: 2 years of general banking experience.



KEY COMPETENCY REQUIREMENTS



Knowledge




  • Extensive knowledge of competitor products and their application

  • Banking structure, policies and procedures.

  • Core Business Processes

  • Data Gathering and Analysis

  • Regulatory Compliance

  • Project Management -Agile Methodology 

  • Banking Operations

  • Extensive knowledge of FirstBank’s services/products

  • Relationship management



Skill/Competencies




  • Ability to evaluate needs of customers, and determine what products or service would best serve those needs

  • Interpersonal skills

  • IT and Computer appreciation

  • Communications skills (written and oral)

  • Selling and marketing skills

  • Must be self-solution driven, proactive and have acceptable knowledge of the business environment

  • Attention to details 

  • Reasoning and Analytical Skill.

  • Performance Measurement & Assessment Skill

  • Supervisory Skills



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