Product Manager, Wallet Acquisition at First Bank

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
106316
Job Views
104

Job Description






DUTIES & RESPONSIBILITIES




  • Ensures implementation of Wallet acquisition strategies to meet defined targets. 

  • Manages assigned channels of Wallet acquisition to ensure target achievement by the Business Units.

  • Generates ideas to develop products and channels for Wallet acquisition.

  • Analyses performances along Wallet activations to generate insights for decision-making

  • Presents daily, weekly, monthly and quarterly performance reports across Wallet activation Channels to track target achievement.

  • Relates with field sales officers to resolve/escalate issues so set targets are achieved.

  • Ensures prompt resolution of issues/enquiries to satisfy internal customers to ensure the Bank is Top 3 in customer service. 

  • Maintains security of information in line with the principles and policies in the Information Security Handbook. 

  • Mine and pool customer data to track behaviors and design strategies for engagement. 

  • Online marketing and customer acquisition.

  • Data mining and interpretation for business development.

  • Responsible and accountable for risk management of his/her business. 

  • Work with the BUs to identify new markets that present opportunities for business.

  • Consistently review the existing Products/Channels (monthly, Quarterly and Annually).

  • Attend and make presentations at various SBUs monthly/quarterly performance review sessions. 

  • Be a part of the technical implementation of products and channels by contributing to design, participation at UATs and Pilot Testing Exercises.

  • Design Business Requirement Documents for implementations.

  • Increase value derived from customer by devising strategies and processes that encourage upwards migration across Firstmonie Wallet Tiers.

  • Carry out other responsibilities as assigned by the Head, Personal Banking. 

  • Develop & implement strategies for the effective monitoring/tracking of Products.

  • Work closely with M&CC, BU and other stakeholders to ensure FirstBank’s Consumer 

  • products are highly visible in the market. 

  • Coordination of market storms and other marketing drives to acquire new accounts.

  • Initiate promotional activities/schemes in conjunction with reputable auto & equipment 

  • vendors that are aimed at selling these products in a smart and creative manner. 

  • Serve as a contact person for resolution of acquisition channel issues/challenges.



JOB REQUIREMENTS



Education 




  • Minimum Education:   First Degree in any relevant discipline. 

  • Higher degrees /MBA/professional certifications compulsory



Experience




  • Minimum experience: 2 years of general banking experience.



KEY COMPETENCY REQUIREMENTS



Knowledge




  • Extensive knowledge of competitor products and their application

  • Banking structure, policies and procedures.

  • Core Business Processes

  • Data Gathering and Analysis

  • Regulatory Compliance

  • Project Management -Agile Methodology 

  • Banking Operations

  • Extensive knowledge of FirstBank’s services/products

  • Relationship management with Field force



Skill/Competencies




  • Ability to evaluate needs of customers, and determine what products or service would best serve those needs

  • Interpersonal skills

  • IT and Computer appreciation

  • Communications skills (written and oral)

  • Selling and marketing skills

  • Must be self-solution driven, proactive and have acceptable knowledge of the business environment

  • Attention to details 

  • Reasoning and Analytical Skill.



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