Digital & Social Media Officer at AMO Farm Sieberer Hatchery Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
106352
Job Views
112

Job Description






Job Summary




  • We are looking for a creative and strategic Digital & Social Media Officer to drive our online marketing efforts and strengthen our brand presence across digital platforms.

  • This role involves managing our digital and social media channels, producing engaging content, and executing data-driven campaigns to connect with our audience and enhance our brand.



Key Responsibilities

Social Media Management:




  • Develop and implement social media strategies for AMO Farm Sieberer Hatchery and its associated companies.

  • Curate and publish engaging content across social media platforms.

  • Monitor and respond to audience comments, messages, and inquiries promptly.

  • Track social media metrics to measure and report on campaign success.



Content Creation:




  • Generate creative content, including text, images, and videos, aligned with brand identity.

  • Collaborate with the marketing team to plan and maintain a content calendar.

  • Ensure content accuracy, on-brand consistency, and platform optimization.



Digital Marketing:




  • Develop and execute digital marketing campaigns to drive awareness, engagement, and conversions.

  • Utilize SEO, SEM, email marketing, and other techniques to enhance online presence.

  • Monitor campaign performance and provide insights on digital marketing effectiveness.



Brand Management:




  • Maintain a consistent brand voice and visual identity across digital channels.

  • Work with the design team to create visually appealing graphics and videos.

  • Stay updated on digital marketing trends to keep strategies current and impactful.



Analytics and Reporting:




  • Use analytics tools to track the performance of social media and digital campaigns.

  • Provide regular performance reports and actionable insights to management.

  • Adjust strategies based on data insights to optimize campaign effectiveness.



Qualifications




  • Bachelor’s Degree (B.Sc.) or HND in Marketing, Communications, or related field.

  • 2-3 years of proven experience as a Digital & Social Media Officer or similar role.



Requirements




  • Strong understanding of social media platforms, trends, and best practices.

  • Excellent written and verbal communication skills.

  • Proficiency with content creation tools (e.g., Adobe Creative Suite, Canva).

  • Experience with SEO, SEM, email marketing, and other digital marketing techniques.

  • Analytical skills for interpreting data and making data-driven decisions.

  • Creative thinking, problem-solving abilities, and adaptability.

  • Ability to work both independently and collaboratively in a team.



Required Competencies:




  • Creativity: Able to generate fresh ideas and engaging content.

  • Strategic Thinking: Capable of planning effective campaigns and optimizing them based on performance data.

  • Communication: Clear and professional in written and verbal interactions.

  • Analytical Mindset: Proficient in data analysis and informed decision-making.



Expected Behavioral Attributes:




  • Proactiveness: Takes initiative and adapts to changing needs.

  • Reliability: Completes tasks on time and upholds high-quality standards.

  • Collaboration: Works well with cross-functional teams to support brand goals.

  • Commitment to Excellence: Demonstrates a strong work ethic and dedication to the role.



Benefits




  • Competitive salary and benefits package.

  • Opportunities for professional development and career growth.

  • Work in a dynamic, collaborative environment with industry leaders.

  • Contribute to the success of a diverse group of associated companies.



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