• Application Deadline:
• Position: Field Marketing Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Description

• We are looking for passionate Field Marketing Officer to plan and oversee the Restaurant’s online marketing activities and campaigns. You will be the one to ensure that all Online marketing operations are successful in meeting the goals set by management.


• A Digital Marketing Officer is a professional who is responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns. Their duties include researching, strategizing with other professionals and creating content for successful campaigns.


• The goal is to ensure that the marketing efforts of the company add the highest value to its business.

Responsibilities

• Plan and complete field marketing campaigns after conducting preliminary research


• Develop robust knowledge of all product lines/services


• Produce various literature, signage, merchandise, and other materials to be used at field marketing events


• Maintain relationships with third-party vendors and venues


• Negotiate with retailers and other third-party partners on promotional display and merchandise placement


• Promote business expansion opportunities to retailers and other merchants through successful field marketing programs


• Attend relevant trade shows and events


• Monitor industry trends and competitor activities


• Manage social media activity surrounding field marketing campaigns


• Track expenses in an organized fashion


• Report weekly/monthly on the status of field marketing activities


• Document and share lead/customer intelligence with sales team.

Requirements

• B.Sc / BA in Marketing, Business Administration or relevant field with a minimum of 2:1.


• Proven working experience in digital marketing.


• Solid knowledge of marketing techniques and principles.


• Good understanding of market research techniques, statistical and data analysis methods.


• Excellent knowledge of MS Office and marketing software (e.g. CRM).


• Thorough understanding of social media and web analytics.


• Excellent organizational and multi-tasking skills.


• Outstanding communication and interpersonal abilities.


• Creativity and commercial awareness.


• A team player with a customer-oriented approach.