Digital Marketing Specialist - Affiliate Marketing at Total Data Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
107092
Job Views
57

Job Description






Role Overview:



We are seeking an experienced and results-driven Digital Marketing Specialist with expertise in affiliate marketing to join our team. As a Digital Marketing Specialist, you will be responsible for executing and optimizing our digital marketing strategies, driving traffic, and increasing conversions across all platforms. You will work closely with cross-functional teams to implement campaigns that maximize ROI and ensure long-term growth for the brand.



Key Responsibilities: 



Affiliate Programme Strategy 




  • Develop, execute, and optimize digital marketing strategies to drive acquisition and revenue growth.

  • Implement promotional campaigns across several platforms, targeting the right audience to maximize performance.



Campaign Management & Optimization




  • Monitor, analyse, and adjust marketing campaigns to ensure optimal performance across all platforms.

  • Use A/B testing, data analytics, and marketing automation tools to improve conversion rates and promotions performance.

  • Collaborate with the content team to create engaging materials and resources for brand promotion.



Performance Reporting & Analytics




  • Provide regular reports on campaign performance and suggest strategies for optimization.

  • Analyse data trends and competitors' affiliate programmes to stay ahead of industry trends.



Requirements: 




  • At least 3 years of experience in digital marketing, with a focus on affiliate marketing.

  • Demonstrated expertise in managing and optimizing affiliate marketing programs and campaigns.

  • Strong analytical skills, with the ability to derive insights and make data-informed decisions.

  • Exceptional communication skills and experience in managing affiliate partnerships.

  • Proficiency in digital marketing tools.

  • Familiarity with SEO, SEM, and paid media strategies.

  • Experience in performance-based marketing and the use of tracking tools.



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