Marketing Manager at Neovarsity Africa

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
4 days ago

Additional Details

Job ID
107291
Job Views
28

Job Description






Job Description




  • We are seeking a dynamic and results-driven Marketing Manager to lead and execute marketing strategies that drive brand awareness and business growth.

  • The ideal candidate will be creative, strategic, and adept at managing marketing campaigns across various channels.

  • The role involves developing marketing plans, overseeing campaign execution, and analyzing performance metrics.



Job Responsibilities




  • Strategy Development:

    • Develop and implement comprehensive marketing strategies to meet business objectives and enhance brand presence.



  • Campaign Management:

    • Plan, execute, and manage multi-channel marketing campaigns, which includes traditional marketing.



  • Market Research:

    • Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.



  • Budget Management:

    • Manage and allocate marketing budgets effectively, ensuring cost-efficient use of resources.



  • Performance Analysis:

    • Monitor and analyze campaign performance, using metrics and KPIs to assess effectiveness and make data-driven decisions.



  • Team Leadership:

    • Lead and mentor the marketing team, fostering a collaborative and creative work environment.



  • Vendor Coordination:

    • Work with external agencies, vendors, and partners to execute marketing initiatives and manage relationships.



  • Event Planning:

    • Plan and coordinate marketing events, trade shows, and promotional activities to boost brand visibility.





Job Requirements




  • Marketing Expertise:

    • Strong knowledge of marketing principles, strategies, and best practices across various channels.



  • Creativity:

    • Ability to think creatively and develop innovative marketing solutions and campaigns.



  • Analytical Skills:

    • Proficiency in analyzing marketing data and metrics to drive decisions and optimize campaign performance.



  • Project Management:

    • Excellent organizational and project management skills to handle multiple tasks and deadlines efficiently.



  • Communication:

    • Exceptional verbal and written communication skills to convey marketing messages and collaborate with team members and stakeholders.



  • Team Leadership:

    • Ability to lead, motivate, and manage a team effectively.



  • Adaptability:

    • Flexibility to adapt to changing market conditions and emerging trends





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