Job Description
Main Function
- The Business Development Manager is responsible for driving growth and profitability at the Medical Spa.
- This role requires a strategic leader who can identify revenue-generating opportunities, build and maintain partnerships, and position the spa as the leading aesthetic and wellness destination in Africa.
- The ideal candidate will have a strong background in business development, sales, and marketing, with a proven ability to execute strategies that yield measurable results.
Role Responsibilities
Revenue Growth and Client Acquisition:
- Develop and implement innovative strategies to achieve and exceed revenue targets.
- Identify new business opportunities, including partnerships, memberships, and package sales.
- Design and execute targeted marketing campaigns to attract new clients, with a focus on high-net-worth individuals, corporate clients, and medical tourists.
- Drive membership growth through tiered packages that cater to wellness-conscious clientele.
- Monitor and analyze sales performance, adjusting strategies as needed to maximize profitability.
Business Expansion:
- Conduct market research to identify emerging trends and opportunities for growth in the wellness and aesthetic industries.
- Lead efforts to launch new service offerings and programs, ensuring alignment with the spa’s mission and values.
- Establish strategic partnerships with luxury hotels, corporate wellness programs, and healthcare providers to enhance brand visibility and drive referrals.
- Develop and implement a franchise model to expand the spa’s footprint across Nigeria and other African markets.
- Oversee the rollout of mobile wellness units in key cities to reach untapped markets.
Strategic Planning and Execution:
- Collaborate with senior management to develop a comprehensive business development plan.
- Prepare regular reports on business development activities, revenue performance, and market analysis.
- Forecast revenue trends and develop risk mitigation strategies.
Marketing and Brand Positioning:
- Work with the marketing team to enhance the spa’s digital presence through social media, content marketing, and influencer collaborations.
- Organize and manage promotional events, such as VIP launch events, demo days, and wellness seminars.
- Represent the spa at industry conferences, trade shows, and networking events to build relationships and promote the brand.
Relationship Management:
- Build and nurture relationships with key stakeholders, including corporate partners, referral sources, and industry influencers.
- Regularly engage with clients to understand their needs and preferences, ensuring satisfaction and loyalty.
- Develop strategies to retain existing clients, including personalized wellness programs and loyalty incentives.
Team Collaboration:
- Work closely with the spa’s operational team to align business development initiatives with service delivery capabilities.
- Provide leadership and training to staff on sales techniques and client engagement strategies.
Experience / Qualifications
- Bachelor’s Degree in Business Administration, Marketing, or a related field; MBA is a plus.
- Minimum of 5 years experience in business development, sales, or revenue generation, preferably in the wellness, healthcare, or hospitality sectors.
- Proven track record of meeting and exceeding revenue targets is non-negotiable.
- In-depth understanding of the medical spa or wellness industry is highly desirable.
Competencies / Skills:
- Strategic Thinking: Ability to design and execute plans that drive revenue and growth.
- Sales and Negotiation: Strong skills in closing deals, building partnerships, and increasing client acquisition.
- Market Knowledge: Familiarity with trends and client needs in the wellness and aesthetic markets.
- Communication: Excellent verbal and written communication skills for engaging with clients, partners, and team members.
- Analytical Skills: Proficiency in analyzing sales data, market trends, and KPIs to make informed decisions.
- Adaptability: Comfortable working in a fast-paced, evolving environment with shifting priorities.
Behavioural Qualities / Other Competences:
- High level of emotional intelligence in difficult circumstances with dedication to sustain performance, particularly when under pressure
- Problem-solving and decision-making aptitude
- Strong work ethics and reliability.