Marketing Executive at TECO Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
107786
Job Views
91

Job Description






Responsibilities




  • Develop and implement comprehensive marketing strategies to promote company services and corporate brand identity.

  • Conduct market research to identify trends, customer needs, and competitor activities.

  • Align marketing strategies with overall business objectives to achieve revenue and growth targets.

  • Strengthen the company’s brand presence across all platforms and ensure consistency in messaging and visuals.

  • Create innovative campaigns to position the company as a market leader in theindustry.

  • Oversee the development and management of online marketing strategies, including SEO, PPC, email marketing, and social media.

  • Monitor and analyze digital marketing performance metrics to improve campaign outcomes.

  • Optimize the company’s website for lead generation and enhance the user experience.

  • Collaborate with the sales team to align marketing initiatives with sales goals.

  • Develop effective marketing materials, including brochures, presentations, and advertisements, to supportsales.

  • Prepare and manage the marketing budget to maximize ROI.

  • Allocate resources effectively for campaigns, events, and marketing tools.

  • Build strong relationships with external partners, vendors, and media outlets.

  • Coordinate with internal departments, including sales,to ensure seamless marketing efforts.

  • Analyze marketing campaign performance and generate detailed reports for senior management.

  • Use data insights to refine strategies and improve outcomes.



Requirement




  • Candidates should possess relevant qualifications with 3 - 10 years work experience.



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