Job Description
Responsibilities
Brand Development and Positioning:
- Establish and maintain a strong, trustworthy brand identity that resonates with patients.
- Position the clinic as a leader in fertility care through consistent messaging and value propositions.
Lead Generation and Patient Acquisition:
- Develop and execute digital marketing campaigns (e.g., SEO, PPC, social media ads) to generate leads.
- Optimize the clinic’s website and landing pages to attract and convert visitors into consultations.
- Use email marketing, content marketing, and referral programs to drive patient engagement.
Patient Education and Content Creation:
- Create informative, empathetic content on fertility treatments, success stories, and patient journeys.
- Provide educational materials like blog posts, webinars, newsletters, and videos to inform and reassure potential patients.
- Establish the clinic as a reliable resource for fertility-related information and support.
Physical marketing:
- Plan town hall meetings
- Meet with organisations
- Meet with women groups iin various institutions.