Marketer at Oasis Reproductive Health Services

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
107928
Job Views
60

Job Description






Responsibilities

Brand Development and Positioning:




  • Establish and maintain a strong, trustworthy brand identity that resonates with patients.

  • Position the clinic as a leader in fertility care through consistent messaging and value propositions.



Lead Generation and Patient Acquisition:




  • Develop and execute digital marketing campaigns (e.g., SEO, PPC, social media ads) to generate leads.

  • Optimize the clinic’s website and landing pages to attract and convert visitors into consultations.

  • Use email marketing, content marketing, and referral programs to drive patient engagement.



Patient Education and Content Creation:




  • Create informative, empathetic content on fertility treatments, success stories, and patient journeys.

  • Provide educational materials like blog posts, webinars, newsletters, and videos to inform and reassure potential patients.

  • Establish the clinic as a reliable resource for fertility-related information and support.



Physical marketing:




  • Plan town hall meetings

  • ⁠Meet with organisations

  • Meet with women groups iin various institutions.



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