• Application Deadline:
• Position: Senior Brand Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Main Purpose 

• The Senior Brand Manager for Nigeria for KC-brand ensures the brand delivers financial commitments through the development of innovative branded solutions, compelling brand commercial programs, and robust retail execution.


• We are looking for an exceptional candidate in this full-time role which reports to the Marketing Manager and will be based in Lagos.

Main Responsibilities

• Provides input into the brand strategy review (situational analysis) 


• Developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives


• Managing Integrated Marketing Plan (IMP) & resulting commercial programmes


• Managing new product introduction (NPI)


• Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans


• Manages the research process where appropriate 


• Delivers agreed brand, channel targets and profitability 


• Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans 


• Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained


• Develop & updates generic planograms and looks of success aligned to brand strategy


• Ensures communication to all relevant stakeholders during projects


• Manages day to day interactions with agencies and assists with evaluation 


• Ensures that all business management standards, processes and procedures are applied and adhered to in all activities


• Effective management of A&P budget


• SBM’s guide and develop skills base of JBM’s and BM’s where appropriate 

Minimum Requirements

• 3 year Bachelor's Degree / MFSA Diploma 


• Extensive marketing experience, ideally in a top FMCG company, with history of demonstrated success in:
  
  
  
  • Business, brand and category analysis translated into recommendations Insight development through deep consumer understanding Brand positioning, architecture, visual identity application into product and commercial innovation
  
  
  • Marketing leadership of product and commercial innovation
  
  
  • Cross function and Agency collaboration and leadership
  
  
  
  

We Can Offer You

• Development within well-known, strong K-C brand,


• Stable employment with competitive salary and benefits,


• Special Education Program, training for improving professional skillset,


• Cross-functional and Multinational co-working,


• Career opportunities arising internally.