• Application Deadline:
• Position: Brand Manager



• Job Type Full Time



• Qualification MBA/MSc/MA



• Experience 5 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Summary:

• Intermediate experience in Marketing / Brand Management, capable of leading brand strategies development and execution for our consumer goods products. The job entails day to day product management, brand planning, brand activations, market / marketing research, consumer insights, innovation management, and trade engagement.


• This role requires a strong understanding of marketing processes, consumer behaviour, market trends, and competitive landscape.

Key Responsibilities:

• Manage product portfolio, including product development, positioning, and lifecycle management.


• Develop comprehensive annual brand plan and execute marketing activities in line with agreed 3–5-year strategies & business objectives.


• Develop and execute marketing campaigns across communication channels (digital, social, print, etc..).


• Plan and implement tactical BTL engagement through sales team / ad-hoc team for activations, particularly on trade support schemes & trade visibility via POS development / deployment.


• Manage agency briefings and relationships across ATL / BTL, research among other partners.


• Identify emerging trends and opportunities and analyse consumer data to inform brand decisions.


• Manage P2M (Product-to-Market) a project management process with crossfunctional team to deliver right / competitive portfolio with profitability.


• Identify innovation opportunities through consumer insights and market research.


• Collaborate with cross-functional teams (R&D, Supply Chain, Sales etc..) on innovation management & product development function.


• Manage other departmental projects and support corporate branding projects as assigned.


• Collaborate with Finance business partner on A&P Budget management, tracking and reconciliation.


• Measure campaign effectiveness and ROI, ensuring activities deliver marketing effectiveness and efficiency.

Job Requirements:

• Bachelor’s degree in marketing, Business, or related field.


• 5+ years of experience in brand management or marketing.


• Proven track record of success in driving brand growth.


• Strong analytical and problem-solving skills.


• Excellent communication, leadership, and project management skills.


• Ability to work in a fast-paced environment.

Nice to Have:

• Experience in consumer goods industry.


• MBA or advanced degree.


• Certification in marketing or related field


• Experience with market research tools (e.g., Nielsen, Kantar).