• Application Deadline:
• Position: Brand and Marketing Manager



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 5 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Description

• The Brand & Marketing Manager will oversee the company’s marketing strategies, build brand equity, and drive campaigns that enhance visibility, engagement, and customer loyalty.


• This role involves leading a team to ensure consistency in brand messaging and achieving marketing objectives.

Responsibilities

• Develop and implement the company’s brand strategy to ensure consistent messaging and positioning across all platforms.


• Plan, execute, and evaluate marketing campaigns to drive awareness, engagement, and sales.


• Manage the company’s social media presence, website content, and online reputation.


• Collaborate with product, sales, and creative teams to align marketing strategies with business goals.


• Monitor market trends and competitor activities to identify opportunities for growth.


• Create and manage the marketing budget, ensuring optimal ROI.


• Develop high-quality content for marketing materials, including ads, brochures, presentations, and digital media.


• Establish and maintain relationships with media outlets, influencers, and other external partners.


• Measure and analyze campaign performance, providing actionable insights to improve future efforts.


• Oversee the creation of compelling visuals and messaging that resonate with target audiences.


• Ensure that the brand tone, style, and guidelines are consistently applied.

Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree is an advantage.


• Experience: Minimum of 5 years in a similar role, with proven experience in brand building and marketing strategy.


• Strong knowledge of digital marketing tools, SEO/SEM, social media platforms, and analytics.


• Exceptional project management and organizational skills.


• Proficiency in design tools (e.g., Adobe Suite) and marketing platforms (e.g., Google Ads, HubSpot).


• Excellent verbal and written communication skills, with the ability to create compelling narratives.


• Leadership skills with experience managing teams and external agencies.


• Creative thinker with strong problem-solving skills.


• Knowledge of current trends and technologies in marketing and branding.