Brand Activation Specialist at High Performance Consulting

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
108274
Job Views
53

Job Description






Job Summary




  • A brand activation specialist oversees the design, development, and communication of marketing strategies that are designed to establish a company brand.

  • He/she is a professional who is responsible for the success of the company’s sales department.



Responsibilities




  • Formulating and coordinating marketing activities

  • Planning and implementing brand activation strategies

  • Checking how consumers react to ongoing brand activation projects

  • Developing a brand activation calendar

  • Tracking the company’s brand marketing goals

  • Developing activation platforms and coming up with a client-focused solution

  • Working with internal departments and stakeholders to ensure alignment of brand programs and initiatives

  • Identifying and creating opportunities for brand engagement

  • Achieving growth and hitting sales targets by successfully managing the sales team

  • Designing and implementing a strategic sales plan that expands the company’s customer base and ensure its strong presence



Requirements




  • Bachelor’s Degree in Marketing, Advertising, Communications, Business Administration, or another relevant field

  • +7 years of brand activation or marketing experience

  • Ability to manage brand campaigns

  • Strong internal and external communication skills

  • Great understanding of marketing metrics and marketing performance reporting

  • Working knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint.



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