• Application Deadline:
• Position: Business/Growth Strategist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Overview:

• We are seeking a dynamic and results-oriented Business/Growth Strategist to join our team. As a Growth Strategist at Wildfire Business Solution LTD, you’ll identify, plan, and execute strategies to drive sustainable growth. You will work closely with cross-functional teams, including Marketing, Sales, Product, and Customer Success, to uncover insights, develop data-driven strategies, and deploy creative campaigns to optimize our reach and engagement.

Responsibilities:

Strategic Planning and Execution

• Develop and implement comprehensive business strategies that align with the company’s goals and mission.


• Conduct market research to identify new business opportunities, emerging market trends, and consumer needs.


• Analyze current business performance and market conditions to forecast growth potential and refine strategies accordingly.


• Collaborate with cross-functional teams (sales, marketing, finance, and operations) to drive cohesive strategic initiatives.

Growth Optimization

• Identify and prioritize growth levers to accelerate revenue, customer acquisition, retention, and market share.


• Establish key performance indicators (KPIs) and metrics to measure and track the success of growth initiatives.


• Test, measure, and optimize various growth channels (digital, partnerships, product development) to achieve short- and long-term growth targets.


• Conduct competitive analysis to determine market positioning, opportunities for differentiation, and strategic advantage.

Data-Driven Decision Making

• Collect, analyze, and interpret data to gain insights into customer behavior, market dynamics, and competitive landscape.


• Utilize data analytics tools to develop actionable insights and recommendations.


• Create regular reports and dashboards to communicate performance results to executive leadership.


• Conduct financial modeling to predict business growth scenarios, assess ROI on initiatives, and determine budget allocation.


• Project Management and Collaboration


• Oversee and manage the execution of growth projects, ensuring timely and effective delivery.


• Work closely with the product and development teams to identify potential improvements or innovations in the product/service line.


• Lead cross-departmental teams in the execution of strategic initiatives, ensuring clear communication and accountability.


• Identify and foster strategic partnerships that align with the company’s vision and offer mutual growth potential.

Brand and Customer Development

• Enhance brand positioning and reputation by defining target audiences and creating strategies that resonate with customer needs.


• Develop initiatives that drive customer acquisition, engagement, and loyalty to maximize lifetime value.


• Stay up-to-date with industry trends and competitor activities to continuously innovate and evolve strategies.

Requirements:

• Bachelor’s degree in Marketing, Business, Economics, or a related field.


• Proven experience in a similar growth strategy role, ideally in a high-growth startup or digital-first company.


• Strong understanding of marketing principles, sales funnels, and customer journey mapping.


• Proficiency in analytics and data visualization tools (e.g., Google Analytics, Excel, Looker, Tableau).


• Experience with A/B testing, user segmentation, and experimentation techniques.


• Ability to develop creative and strategic solutions to complex business challenges.


• Excellent communication skills and ability to collaborate with cross-functional teams.


• Strong project management skills with attention to detail and ability to meet deadlines.