• Application Deadline:
• Position: Digital Marketing & Social Media Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Responsibilities

Social Media Management:

• Monitor and analyze social media trends and their impact on its brand for enhanced visibility and top-of-mind awareness.


• Provide monthly and comprehensive analytics on social media usage, e-channel metrics, and insights to inform marketing strategies and boost engagement.


• Engage in real-time interactions by responding to questions, offering solutions, and creating content that fosters vibrant discussions on social media to grow the Institute's community.


• Capture, post, and promote all its events online to ensure maximum reach and engagement.


• Explore new opportunities for social marketing platforms, identifying trending networks that cater to its stakeholders and community.


• Market its offerings effectively through social media.


• Increase the Institute's social media following and engagement.


• Develop and implement social media strategies to enhance brand visibility, engagement, and followers across relevant platforms.


• Manage community engagement by responding promptly to comments, messages, and mentions to maintain a positive brand image.


• Plan and execute targeted social media campaigns, including paid advertising, to achieve specific objectives like lead generation and brand awareness.


• Track, analyze, and report on key social media metrics (e.g., engagement, reach, conversions) using tools like Hootsuite, Sprout Social, or native platform analytics, and provide insights for continuous improvement.


• Stay up to date with the latest social media trends, tools, and best practices, incorporating them into the strategy as appropriate.


• Engage with influencers, brand advocates, and key industry figures to amplify its brand reach and credibility.


• Address negative social media feedback or crises in collaboration with the Team Lead and Corporate Communications, ensuring that the brand's reputation is safeguarded.


• Utilize social media listening tools to track brand mentions, competitor activity, and industry trends to inform strategy adjustments.


• Align social media efforts with the broader digital marketing strategy and business goals.


• Perform other related tasks as assigned.

Digital Marketing:

• Plan, execute, and optimize paid digital marketing efforts, including display advertising and sponsored posts.


• Contribute to the deployment of new technology to drive online conversions and enhance digital marketing activities.


• Monitor SEO performance and user engagement, recommending content optimization strategies to drive organic traffic.


• Design and implement integrated digital marketing campaigns across platforms such as search engines, social media, email, and display advertising to drive brand awareness and lead generation.


• Develop high-quality, engaging content for websites, blogs, newsletters, and digital campaigns, maintaining consistency in messaging and tone across all platforms.


• Optimise website content for search engines and manage PPC campaigns to improve search engine rankings and drive targeted traffic.


• Monitor, analyse and report on the effectiveness of digital marketing campaigns using tools like Google Analytics, providing actionable insights and recommendations.


• Design and execute email marketing campaigns, including newsletters, promotional emails, and automated sequences, to engage both members and prospects.


• Ensure brand consistency in all digital marketing communications, aligning with identity and strategic objectives.


• Manage the digital marketing budget, ensuring optimal resource allocation for maximum ROI.

Content Creation & Design:

• Create visually appealing and engaging content (photos, videos, graphics) that showcases our travel experiences, destinations, and brand.


• Design and produce high-quality graphics and visual assets for social media, websites, and marketing materials.


• Ensure that content and design align with overall branding and marketing strategies.

Qualifications

• Minimum of 2 year post-graduation experience on a similar role in a reputable organisation.


• Bachelor’s degree/ HND in Marketing, Social Sciences, or any relevant discipline


• Strong command of Microsoft Office tools, including Excel (for analytics and reporting), Word (for documentation), and PowerPoint (for creating presentations).


• Proficiency in the use of Canva for creating high-quality visual content (graphics, images, and videos).


• Demonstrated expertise in running paid ads on Facebook, Instagram, TikTok, and LinkedIn.


• Proficiency in Google Ads and other PPC platforms.


• Strong understanding of social media platforms, algorithms, and best practices for organic and paid growth.


• Proficiency in design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and video editing tools such as Adobe Premiere Pro or Final Cut Pro.


• Excellent visual storytelling, design, and writing skills.


• Ability to manage multiple projects and work independently.


• Strong organizational and time management skills.