Job Description
Marketing Responsibilities:
Client Acquisition:
- Developing and implementing marketing strategies to attract new customers to the finance house's services (loans, savings, etc.).
- Identifying target markets and creating campaigns to reach potential customers, both individuals and businesses.
Product Promotion:
- Promoting financial products such as loans, savings, and investment services through various channels (digital, direct sales, etc.).
- Organizing promotional events, campaigns, and presentations to potential customers.
Customer Relationship Management:
- Building and maintaining relationships with existing and potential clients to encourage repeat business and referrals.
- Acting as the first point of contact for customers, resolving issues, and providing information on products and services.
- Sales Report
Market Research:
- Conducting market research to understand the competitive landscape, customer needs, and industry trends.
- Gathering insights to help develop new financial products or improve existing ones.
Sales Targets:
- Coordinating the marketing activities of the Company.
- Meeting or exceeding sales and loan disbursement targets set by management.
- Regularly reporting on sales performance and preparing action plans to address any shortfalls.
Brand Management:
- Working to enhance the finance house's brand visibility in the market.
- Collaborating with the team to develop marketing materials such as brochures, flyers, and online content.
- Advising clients on available financial products that meet their needs, including credit terms, repayment plans, and investment options.
Cross-Departmental Collaboration:
- Working with the credit department to ensure that marketing efforts align with the institution’s credit policies.
- Collaborating with customer service and operations teams to ensure smooth loan processing and client satisfaction.