Digital Marketer / Graphics Designer at MetroHealth HMO Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
110330
Job Views
101

Job Description






Job Summary




  • As a Digital Marketing / Graphic Designer, your primary responsibility will be to create compelling visual assets and designs for digital marketing campaigns and initiatives.

  • You will work closely with the marketing team to develop creative content that enhances brand awareness, engages the target audience, and drives customer acquisition and retention.



Responsibilities

Graphic Design:




  • Create visually appealing and engaging designs for digital marketing materials, including social media graphics, website banners, email templates, infographics, and display ads.

  • Develop brand identity elements, such as logos, icons, and visual guidelines, to maintain a consistent brand image across all platforms.

  • Ensure designs align with brand guidelines and reflect the brand's tone and messaging.



Digital Marketing Collateral:




  • Collaborate with the marketing team to conceptualize and design marketing collateral for campaigns, promotions, and events.

  • Design landing pages, user interfaces, and user experience (UI/UX) elements that drive engagement and conversion.

  • Optimize designs for different digital platforms and devices to ensure a seamless user experience.



Social Media Management:




  • Create visually compelling graphics and images for social media platforms, taking into account the specific requirements and best practices of each platform.

  • Design social media posts, cover photos, and profile pictures that align with the brand's visual identity and messaging.

  • Collaborate with the marketing team to plan and execute social media campaigns that drive engagement and reach.



Requirements




  • Bachelor's degree in Graphic Design, Digital Design, Visual Communication, or a related field.

  • Proven experience in graphic design.

  • Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other relevant design tools.

  • Strong understanding of design principles, typography, color theory, and layout composition.

  • Knowledge of digital marketing platforms and channels, including social media, websites, and email marketing.

  • Familiarity with UI/UX design principles and best practices.

  • Experience with web design and development, HTML, CSS, and responsive design is a plus.

  • Strong portfolio showcasing a range of digital design work.

  • Excellent creative thinking and problem-solving skills.

  • Ability to manage multiple projects and meet deadlines.

  • Strong communication and collaboration skills.



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