Job Description
About the role
- Creates innovative drink concepts for Alcoholic and non-alcoholic beverages. Develops unique operationally sensible concepts for key accounts.
- Cover the West African market and assist the Regional Sales Manager – West Africa to drive demos to end customers, conduct Masterclasses, Trainings, distributor sales team and barista trainings and drive the penetration of DaVinci gourmet in the region.
Key responsibilities
- Builds and maintains on-trend beverage concept library to support national brands.
- Assists with new product development efforts, custom and branded, from concept to commercialization.
- Responsible for creating gold standard and approving benchtop and scale-up samples prior to presentation to customer.
- Responsible for internal beverage training: on premise applications, coffee, chai, and smoothies.
- Assists with creative brainstorming and copy writing for beverage related concepts – to help merchandise concepts at store level.
- Assists with new product development efforts, key shows and key account calls as needed.
- Develops relationships with beverage equipment suppliers and partners.
Qualifications and skills
- Requires 4+ years experience in beverage industry, particularly on-premise/bar segment and coffee market.
- Bachelor’s degree required.
- Knowledge of Mixology is essential
- Must have knowledge of commonly used concepts, practices and procedures, including beverage equipment.
- A wide degree of creativity and latitude is expected.
- Travel required (50%).
Key attributes:
- Adept in mixology; professional; understands full workings of alcohol and coffee bar
- Presentation skills – articulate, entertaining
- Creativity. Ability to think out of the box in developing solutions for customers and communicating/selling ideas internally.
- Communication skills – ability to build rapport easily
- Well-rounded assortment of industry contacts and relationships, preferably with key operators and leading spirit companies.
- Strong organizational and project management skills