• Application Deadline:
• Position: Business Development & Brand Strategist



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• We are seeking a dynamic and results-driven individual to take on the dual role of Business Development & Brand Strategist. This hybrid position combines the strategic growth initiatives of business development with the creative and analytical responsibilities of brand management.


• The ideal candidate will be responsible for identifying growth opportunities, forging strategic partnerships, and developing and executing brand strategies that enhance market presence and customer loyalty.

Key Responsibilities

Business Development:

• Identify and pursue new business opportunities, including partnerships, markets, and revenue streams.


• Develop and execute strategies to achieve sales targets and business growth objectives.


•  Cnduct market research to assess industry trends, competitive landscape, and customer needs.


• Build and maintain strong relationships with key stakeholders, including clients, partners, and industry influencers.


• Negotiate contracts and agreements to maximize profitability while maintaining long-term partnerships.


• Collaborate with sales and product teams to align business development initiatives with organizational goals.

Brand Strategy:

• Define and implement a comprehensive brand strategy to build awareness and equity in target markets.


• Develop brand messaging, positioning, and identity that resonate with the target audience.


• Oversee the creation of marketing campaigns, ensuring alignment with the brand's mission and values.


• Analyze customer insights, market trends, and competitor activities to refine the brand strategy.


• Ensure consistency in branding across all communication channels and customer touchpoints.


• Monitor and report on brand performance metrics, making data-driven recommendations for improvement.

Integrated Responsibilities:

• Align business development initiatives with the brand’s long-term positioning and objectives.


• Work cross-functionally with sales, marketing, and product teams to deliver cohesive strategies that drive both revenue and brand growth.


• Lead the development of innovative solutions to improve customer acquisition, retention, and loyalty.


• Identify and develop growth opportunities that reinforce the brand’s identity and values.

Required Skills and Qualifications

• Bachelor's Degree in Business Administration, Marketing, or a related field (Master’s degree preferred).


• Proven experience in business development, brand management, or a similar role.


• Strong analytical skills with the ability to interpret market and customer data.


• Excellent communication, negotiation, and presentation skills.


• Creativity and innovation in developing strategies and solving problems.


• Proficiency in using CRM, marketing analytics, and project management tools.


• Strong leadership skills and the ability to manage cross-functional teams.


• Results-oriented mindset with a focus on achieving measurable growth and impact.