Digital Subscriptions Manager at Business Day Newspaper

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
8 months ago

Additional Details

Job ID
111075
Job Views
52

Job Description






Education and Qualifications




  • Bachelor's degree in Business, Marketing, Communications, or related field.

  • Master's degree in Business Administration (MBA) or related field is a plus.

  • Certification in digital marketing, sales, or a related field is desirable.



Experience




  • At least 3-5 years of experience in digital media sales, marketing, or subscriptions management.

  • Proven track record of success in driving revenue growth and managing digital subscriptions.

  • Experience working with online newspapers, media companies, or digital publishing platforms is a plus.



Key Skills




  • Digital Media Knowledge: Strong understanding of digital media platforms, technologies, and trends.

  • Sales and Marketing: Proven sales and marketing skills, with the ability to develop and execute effective sales strategies.

  • Data Analysis: Ability to analyze data, identify trends, and make informed decisions.

  • Leadership and Management: Strong leadership and management skills, with the ability to motivate and manage a team.

  • Communication and Interpersonal: Excellent communication and interpersonal skills, with the ability to build strong relationships with customers, colleagues, and stakeholders.

  • Problem-Solving and Adaptability: Ability to think critically, solve problems, and adapt to changing circumstances.



Responsibilities




  • Develop and Execute Sales Strategies: Develop and execute effective sales strategies to drive digital subscription revenue growth.

  • Manage Digital Subscriptions: Manage digital subscriptions, including customer acquisition, retention, and upselling/cross-selling.

  • Analyze Data and Identify Trends: Analyze data, identify trends, and make informed decisions to optimize sales strategies.

  • Lead and Manage a Team: Lead and manage a team of sales and marketing professionals to achieve sales targets.

  • Build Relationships with Customers and Stakeholders: Build strong relationships with customers, colleagues, and stakeholders to drive revenue growth and improve customer satisfaction.



Performance Metrics




  • Digital Subscription Revenue Growth: Achieve year-over-year digital subscription revenue growth targets.

  • Customer Acquisition and Retention: Meet customer acquisition and retention targets.

  • Sales Conversion Rates: Achieve sales conversion rate targets.

  • Customer Satisfaction: Maintain high customer satisfaction ratings.

  • Team Performance: Meet team performance targets, including sales targets and customer satisfaction ratings.



Behavioural Competencies




  • Results-Oriented: Focus on achieving results and meeting targets.

  • Customer-Focused: Prioritize customer needs and satisfaction.

  • Collaborative: Work effectively with colleagues and stakeholders to achieve shared goals.

  • Adaptable: Adapt to changing circumstances and priorities.

  • Innovative: Encourage innovation and creativity in sales and marketing strategies.



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