• Application Deadline: Mon, 30 Dec 2024 00:00:00 GMT
• Position: Head, Corporate Communications



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 7 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Position Overview

• The Head of Corporate Communications and Digital Marketing will be responsible for managing the organization’s internal and external communication strategies while overseeing all digital marketing, branding, and social media initiatives.


• This individual will ensure that communication efforts are aligned with the organization’s goals and values, promote brand consistency, and maintain a strong online and offline presence.

Key Responsibilities

Corporate Communications:

• Develop and implement internal and external communication strategies to promote the organization’s vision, mission, and values.


• Draft and distribute press releases, speeches, and statements, ensuring accuracy and alignment with corporate goals.


• Conduct internal audits of communication processes to ensure clarity, professionalism, and compliance with organizational standards.


• Manage crisis communications and act as the primary point of contact for media relations.


• Maintain relationships with media outlets, stakeholders, and partners to foster positive publicity.

Digital Marketing and Social Media:

• Oversee the digital marketing strategies to increase customer acquisition, engagement, and brand awareness.


• Oversee content creation and management for all social media platforms, ensuring alignment with the brand’s voice and goals.


• Monitor and analyze digital campaign performance using analytics tools, and provide actionable insights to improve ROI.


• Ensure that all digital platforms comply with governance policies, including data protection and cybersecurity regulations

Branding and Advertising:

• Oversee the development and execution of branding strategies to enhance brand identity and visibility.


• Manage advertising campaigns across traditional and digital media to achieve marketing objectives.


• Ensure all marketing and branding materials meet quality and compliance standards.

Oversight and Scrutiny:

• Implement oversight frameworks for all communication and digital marketing efforts to ensure accuracy, consistency, and compliance.


• Regularly review and evaluate all external communications, digital content, and advertisements to uphold the organization’s reputation.


• Collaborate with cross-functional teams to ensure communications and marketing align with corporate objectives.

Key Performance Indicators (KPIs)

• Media Coverage: Positive media mentions and coverage of organizational initiatives.


• Campaign Performance: Achievement of targeted metrics for digital marketing campaigns (e.g., impressions, click-through rates, conversions).


• Brand Awareness: Increase in brand recognition and positive sentiment among target audiences.


• Internal Communication Effectiveness: Employee feedback and participation in internal communication initiatives.


• Compliance: Adherence to standards across all communication channels.


• Social Media Growth: Increase in followers, engagement rates, and reach across all platforms.


• Crisis Management: Timely and effective handling of media crises or negative publicity.

Qualifications and Requirements

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field. A Master’s degree is a plus.


• Minimum of 7 years of experience in corporate communications, digital marketing, or a similar role.


• Proven track record of managing digital marketing campaigns and social media strategies.


• Exceptional writing, editing, and verbal communication skills.


• Strong understanding of branding, advertising, and public relations principles.


• Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Hootsuite, HubSpot).


• Demonstrated ability to manage multiple projects and meet deadlines under pressure.


• Experience in governance and compliance within communication and marketing.


• Strong leadership and team management skills.


• Familiarity with financial or digital banking sectors is an advantage.

Additional Skills:

• Strategic thinking and problem-solving abilities.


• High attention to detail and commitment to quality.


• Excellent interpersonal and stakeholder management skills.


• Creativity and adaptability in a fast-paced environment