They are in need of a Marketing Manager who will utilize the company’s marketing mix and will be responsible for communications to our B2Baudience of high-calibre organizations such as leading property consultancies, government organizations and multinational firms.
Required Job Description
Recognize and reach out to clients in businesses.
Visit offices to initiate a business
Pitch products and services.
Develop presentations.
Create and assess a business marketing strategy.
Develop competitive pricing strategies.
Follow through with customers and ensure satisfaction.
Oversee product development.
Create collateral to distribute during presentations.
Advise businesses on local, national, and international trends.
Develop sales quota targets.
Anticipate revenues.
Develop relationships with vendors.
Demonstrate company products and solutions.
Satisfy technical needs during the sales cycle.
Articulate competitive positioning.
Offer free or reduced trial periods for products.
Record customer interactions in lead tracking and customer issue tracking systems.
Follow up with leads aggressively.
Solicit feedback on products and services.
Provide short and long-term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients
Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials-coordinating and socializing with content, creativity, sales and the broader organization
Perform industry and competitive analysis to inform the sales process and help to position and messaging
Perform ongoing tracking and reporting on B2B marketing initiatives
Develop and execute B2B marketing plans that may include PPC, email campaigns, participation in industry conferences and events, webinars, and website updates.
Specification
Bachelor's Degree and 3+ years of marketing experience required; a minimum of 2 years of experience directly managing B2B Digital Marketing programs with a proven ability to deliver consistently strong measurable results.