This is a full-time on-site role for a Customer Relationship Management Specialist at Cove Real Estate and Constructions in Port Harcourt. A CRM Specialist plays a crucial role within our organization’s marketing, sales, and customer service teams by managing workflows and ensuring that customer relationships are effectively maintained and enhanced through the use of Customer Relationship Management (CRM) software. By leveraging technology and data, a CRM Specialist works to improve the efficiency and effectiveness of customer-facing activities, ultimately contributing to better customer experience and increased customer loyalty.
Job Summary:
We are seeking a skilled and motivated CRM (Customer Relationship Management) Specialist to join our dynamic team.
If you are passionate about delivering exceptional customer experiences in real estate, building long-lasting relationships, and maximizing customer satisfaction, this is the perfect opportunity for you.
Job Description:
CRM System Management: Maintain and update CRM systems, ensuring that all customer information is accurate, complete, and up-to-date.
Data Analysis and Reporting: Analyze customer data to identify trends, behaviors, and opportunities for targeted marketing campaigns or enhanced customer service strategies. Generate reports to present findings to stakeholders.
Campaign Management: Develop, execute, and monitor marketing campaigns within the CRM system, including email marketing, lead nurturing, and customer onboarding campaigns.
Customer Segmentation: Create and manage customer segments based on behavioral, demographic, and transactional data to personalize communication and marketing efforts.
Process Improvement: Identify and implement improvements to customer relationship processes, enhancing operational efficiency and customer satisfaction.
System Integration: Ensure the CRM integrates seamlessly with other systems such as marketing automation tools, sales platforms, and customer service software.
User Training and Support: Provide training and ongoing support to team members using the CRM system, ensuring they understand how to effectively leverage its tools and capabilities.
Customer Feedback Management: Collect and analyze customer feedback, using insights to make recommendations for service improvements and product enhancements.
Compliance and Data Security: Ensure customer data is handled in compliance with relevant regulations and company policies.
Required skills:
Bachelor of Science (BSc. Hons) Degree or Higher National Diploma (HND) in Mass communication, Business Management or other applicable courses from a reputable higher institution.
Proven work experience as a CRM Specialist or in a similar role.
Technical Proficiency: Understanding of CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM) and proficiency in using these tools to manage customer data and workflows.
Analytical Skills: Ability to analyze large datasets to extract actionable insights and trends. Proficiency in using data analysis tools and techniques is crucial.
Attention to Detail: Ensuring the accuracy and completeness of customer data, as well as monitoring the effectiveness of campaigns and processes.
Problem-Solving Abilities: Identifying issues within CRM processes and systems, and developing effective solutions to address them.
Excellent Communication Skills: Ability to communicate findings and recommendations clearly to various stakeholders, including technical and non-technical team members.
Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously, ensuring timely completion and implementation.
Customer-Centric Mindset: Understanding customer needs and behaviors to enhance customer engagement and satisfaction.
Interpersonal Skills: Ability to work collaboratively within teams, provide training, and support to CRM users across the organization.
Adaptability: Staying informed about the latest CRM technologies and industry best practices to continuously improve processes and tools.