• Application Deadline:
• Position: Brand Manager



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 5 - 7 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• As the Brand Manager for our luxury hair brand, you will be the strategic and creative force behind developing, executing, and maintaining the brand’s image, identity, and market presence.


• You will lead marketing initiatives, manage product positioning, and build lasting connections with our affluent target audience to ensure brand growth, loyalty, and prestige.


• This role requires a dynamic individual who is deeply passionate about luxury, beauty, and innovation, with a strong ability to translate brand vision into impactful strategies.

Key Responsibilities

Brand Strategy & Development:

• Develop and execute a comprehensive brand strategy that aligns with the company’s vision and values, to enhance our brand’s presence in the market.


• Collaborate with cross-functional teams to ensure brand consistency and effectiveness across all platforms.


• Identify market trends and consumer insights within the luxury and haircare space to inform strategic decisions.

Marketing & Campaigns:

• Plan and execute 360-degree marketing campaigns, including digital, print, PR, and experiential channels.


• Collaborate with media team to produce compelling content and visuals that reflect the brand’s luxury positioning.


• Monitor and evaluate campaign performance metrics, adjusting strategies as needed for maximum impact.

Customer Experience & Community Engagement:

• Build and nurture strong relationships with brand advocates, influencers, and luxury clientele.


• Develop initiatives to enhance customer experience and brand loyalty, both online and in-store.


• Oversee VIP events, Trade fair, partnerships, and collaborations to strengthen brand equity.

Market Research & Analysis:

• Conduct competitive analysis to identify opportunities and gaps within the market.


• Stay abreast of global beauty and luxury trends to maintain the brand’s relevance and innovation.


• Utilize consumer data to inform decision-making and improve brand strategies

Required Skills & Qualifications

• Experience: Minimum 5-7 years of experience in brand management, preferably in luxury, beauty, or fashion industries.


• Education: Bachelor’s degree in Marketing, Business, or related field (MBA preferred).


• Strategic Thinking: Strong ability to develop and execute long-term brand strategies.


• Creativity: A keen eye for aesthetics and detail, with a deep understanding of luxury branding.


• Communication: Exceptional verbal and written communication skills, with the ability to inspire and influence stakeholders.


• Leadership: Proven ability to manage and motivate teams to achieve ambitious goals.


• Analytical Skills: Strong data analysis and market research capabilities.


• Digital Expertise: Experience in digital marketing, e-commerce, and social media management.


• Relationship Building: Ability to establish and maintain relationships with high-profile clientele and influencers.