Responsible for the overall messaging and marketing strategy for a particular product or service.
Determine strategic communications campaigns that will help further organizational goals
Create internal communications protocols and initiatives that will foster employee morale.
Approving marketing elements such as logos and advertising media.
Messaging, and coordinating with product managers on appropriate branding.
Overseeing the development of brand collateral to develop internal and external communications and marketing strategies.
Liaising with media to help the brand gain exposure in local, national, and international media.
Oversee the creation of marketing and communications collateral to ensure that it is consistent with the organization's brand, including white papers, website copy, and more.
Qualifications
Bachelor’s Degree in Marketing, Business, or a related subject and extensive experience in the marketing field.
3+ years prior experience working in a marketing or communications role.
Proven success designing and executing marketing and communications strategies and campaigns
Up to date on industry trends and able to stay ahead of the curve
Expert understanding of consumer behavior.
Additional qualifications include excellent communication, research, and analytical skills, as well as the ability to lead and manage others.