Job Description
Job Brief
- The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services.
- A Digital Marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising.
- A typical digital marketing job description will cover all the above aspects, and more:
Job Responsibilities
- Identify trends and insights
- Allocate marketing investments
- Plan and direct marketing campaigns
- Manage an organization's website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow
Job Requirements and Qualification
- HND / B.Sc in Marketing or a related field with 1-2 years experience.
- Proven working experience in digital marketing
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Demonstrable experience leading to and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).