• Application Deadline: Wed, 15 Jan 2025 00:00:00 GMT
• Position: Content Strategist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 5 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  




• Salary Range ₦200,000 - ₦300,000/month
  
  

Key Responsibilities

• Own the execution of an editorial content calendar that keeps our audience engaged.


• Perform exhaustive research to gain in-depth knowledge of the forex industry and our target audience


• Perform extensive research and analysis on consumer thoughts and trends


• Create specifications and content appropriate for the brand’s target audience


• Ideation and creation of social media content across all platforms (Instagram, WhatsApp, Facebook, YouTube, Twitter/Threads, LinkedIn, Tiktok)


• Execute and optimize email campaigns and flows


• Create content for video advert and marketing materials 


• Plan and execute content production with the creative team


• Collaborate with the creative teams, and writers to implement the strategy


• Assist with Public Relations initiatives as they come up


• Develop content governance guidelines for tone, style, and voice of all content, and ensuring they are followed


• Develop editorial strategy, so content is consistent across all delivery platforms


• Conduct periodic content audits


• Track and calculate content ROI


• Ensure that content strategy meets business objectives


• Strategize and improve content delivery and promotion


• Analyse content marketing strategy to evaluate whether it's working or not.

Qualifications and Experience:

• B.Sc. Mass Communication or any related field


• 3 years of experience creating and executing a content calendar with similar experience in a forex or crypto company is a very important factor for hiring


• Proven ability to drive growth and engagement on social media


• Ability to provide examples of prior content creation, from ideation to execution


• Should be data-driven with solid understanding of key content metrics


• Ability to capture a brand voice; values and implement across all forms of content


• Strong research and proof-reading skills


• Knack for conceptualizing new content through the repurposing of existing video, written content


• Superior organizational skills.


• Excellent copy writing skills


• Content monetization skills


• Strong team-building skills


• Strong attention to detail


• Strong Leadership qualities