• Application Deadline: Mon, 20 Jan 2025 00:00:00 GMT
• Position: Content Creator/ Digital Marketing Officer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 5 years



• Location Rivers




• Job Field Sales / Marketing / Retail / Business Development 
  
  

JOB DESCRIPTION:

DIGITAL MARKETING OFFICER:

• Monitor social media channels and engage with followers.


• Schedule and publish daily posts across social media platforms.


• Track and analyse key performance metrics (KPIs) for ongoing campaigns.


• Respond to online inquiries and comments promptly.


• Ensure timely content delivery.

• Review the performance of all digital marketing campaigns.


• Conduct a team meeting to discuss upcoming marketing activities.


• Develop new strategies for increasing online engagement and patient acquisition.


• Update the clinic's website with any new promotions or information.


• Coordinate with the CRM team to ensure consistent messaging.


• Prepare a detailed report on the performance of digital marketing efforts.


• Review and adjust digital marketing strategies based on performance data.


• Plan and launch major digital marketing campaigns.


• Conduct a competitor analysis to stay updated on industry trends.


• Attend training or workshops to stay current with digital marketing best practices.


• Ensures that all targets as presented by the Business Manager are met.

CONTENT CREATOR: 

• Creating content which will catch maximum customer interest.


• Writing and reviewing content for websites, social media pages and public communications.


• Optimize Search Engine Optimization driven content and increase the site traffic.


• Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics.


• Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels.


• Maintain consistency in content and ensure alignment with the brand history and plans.


• Identify customers needs in relation to the company and write content to cater those needs.


• Update the website, social media and content pages periodically.


• Interacting with customers and other stakeholders via the company’s social media accounts.


• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities.

SKILLS:

• Effective Communication skills.


• Negotiation skills.


• Time management.


• Product knowledge.


• Active listening.


• Email marketing.


• Digital advertising.


• Analytical skills.


• Good knowledge of HTML and CSS.


• Computer literacy.


• Content Marketing.


• Organizational skills.


• Marketing Analytics.


• Presentation skill.


• Accuracy.


• Punctuality.


• Outstanding inter-personal skill.