• Application Deadline:
• Position: Marketing Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 - 10 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Responsibilities

• Developing and improving marketing plans unique to different perfumery products and services.


• Conceiving and improving existing marketing strategies.


• Networking with different supplier groups within the perfumery product and service delivery value chain


• Identifying and engaging different customer groups relevant to the ADAM business model


• Conducting marketing research and analysis to produce relevant marketing information and evaluate trends.


• Conducting marketing research to identify new perfumery products and services and conducting competitive intelligence analysis.


• Monitoring ongoing marketing campaigns and spending based on the budget allocated.


• Creating and generating reports on an ongoing marketing campaign's key performance indicators (KPIs).


• Creating engaging marketing materials to drive online and physical marketing campaigns.


• Ensuring effective and efficient distribution of marketing materials to relevant customer groups


• Monitor market trends and analyse customer activities to identify business opportunities.


• Managing online (including social media marketing) and offline marketing channels


• Develop and implement comprehensive marketing strategies encompassing various channels, such as traditional media (TV, print) and digital platforms.


• Coordinates and oversees diverse promotional events, exhibitions, and communication campaigns to enhance brand visibility.


• Conducts market research to analyse trends, competition, and consumer behaviour, shaping the overall marketing approach.

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field


• 5-10 years of B2B and B2C marketing experience, with a focus on FCMG and luxury products with at least 3 years leading company-wide initiatives


• Strong track record of developing product and go-to-market strategies.


• Proven ability to drive innovation and execute projects with excellence.


• Strong data analysis skills and experience with customer research techniques


• Experience working as a corporate marketing executive or an event planner will be beneficial.


• Must be highly fluent in spoken and written English. A key part of the role will be writing and editing proposals to corporate and other business customers.


• Proficient in Microsoft Office applications (Word, Excel and PowerPoint)

Additional Skills Required:

• Accepting Feedback


• Active Listening


• Attention to Details


• Analytical Thinking


• Brand Management


• Brand Marketing


• Business Development


• Campaign Performance Analysis


• Channel Marketing


• Coaching and Feedback


• Communication


• Consumer Behaviour


• Content Marketing


• Content Strategy


• Creativity


• Customer Insight


• Developing Communication Strategies


• Digital Marketing


• Embracing Change


• Emotional Regulation


• Empathy


• Entertainment Management


• Inclusion


• Intellectual Curiosity