• Application Deadline: Fri, 17 Jan 2025 00:00:00 GMT
• Position: Marketing Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 4 - 6 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary:

As a Marketing Manager, you will be responsible for leading and executing marketing strategies that drive growth, brand awareness, and customer engagement for our tech-driven services. You will work closely with the product development team to understand customer needs and translate that into compelling marketing campaigns. Your expertise in digital marketing, customer insights, and innovative communication strategies will be crucial in shaping the future of our brand.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies for our gift card and cryptocurrency products.


• Manage multi-channel marketing campaigns (digital, social media, content, email, etc.) to increase brand visibility and engagement.


• Conduct market research and competitive analysis to identify trends, consumer behavior, and opportunities for growth.


• Collaborate with product and sales teams to ensure alignment between marketing initiatives and business objectives.


• Optimize website content, landing pages, and user experience for conversion and lead generation.


• Oversee and execute social media strategies, including content creation, management, and community engagement.


• Analyze campaign performance, track key metrics, and provide regular reports to senior management.


• Build and maintain relationships with influencers, media outlets, and industry partners.


• Stay updated on industry trends and emerging technologies, especially in the areas of gift cards, cryptocurrencies, and fintech.

Qualifications:

• A Bachelor’s degree in Marketing, Business Administration, or related field (or equivalent experience).


• Minimum of 4-6 years of experience in a marketing role, with a proven track record of success in digital marketing, brand management, and customer acquisition.


• Strong understanding of the cryptocurrency space and digital payments (preferably related to gift cards).


• Excellent communication skills with the ability to craft persuasive content and engage audiences.


• Proficient in marketing tools such as Google Analytics, SEO/SEM, social media management platforms, and email marketing tools.


• Creative thinker with the ability to problem-solve and innovate marketing campaigns.


• Experience with data analysis and using insights to drive decisions.


• Strong project management skills and the ability to meet deadlines in a fast-paced environment.


• Proximity to the island (Lagos) is highly preferred.

Why Join Us?

• Competitive salary ranging from ₦300,000 to ₦400,000, with potential for growth.


• Hybrid work structure (1-2 days in the office per week).


• Opportunity to work with cutting-edge products in the crypto and digital payments space.


• A dynamic, innovative, and supportive team environment.


• Professional growth opportunities in an expanding tech company.