Digital Marketing at Skynet Worldwide Express

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
112834
Job Views
48

Job Description






BRIEF INTRODUCTION



We are seeking to hire a well-experienced and high-performing Digital Marketing Manager for our Online store, The candidate must be someone with a strong eCommerce and digital/Social media Marketing background. He must have hands-on experience in marketing fashion and non-fashion products in an online store 



Responsibilities:




  • Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.

  • Developing and monitoring campaign budgets.

  • Planning and managing our social media platforms.

  • Preparing accurate reports on our marketing campaign’s overall performance.

  • Coordinating with advertising and media experts to improve marketing results.

  • Identifying the latest trends and technologies affecting our industry.

  • Evaluating important metrics that affect our website traffic, service quotas, and target audience.

  • Working with your team to brainstorm new and innovative growth strategies.

  • Overseeing and managing all contests, giveaways, and other digital projects.

  • SEO and SEM – The digital marketer is responsible for ensuring that the website is easily found by the target audience. Optimizing website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) 

  • E-Commerce –The digital marketer will convert website visits into online sales. He/she makes the online shopping experience as easy as possible by introducing special deals.

  • Social Networking – The digital marketer will also be responsible for managing the online presence and brand of the company. Social networking tools such as Facebook, Twitter, and Google+ allow businesses to engage with their consumers in real-time and the digital marketer will often be responsible for this communication.

  • Design and work on all aspects of our digital marketing activities including our marketing database, email, and display advertising campaigns.

  • Work with Team lead to develop and monitor campaign budgets.

  • Plan and manage our social media platforms.

  • Work with advertising and media experts to improve marketing results.

  • Identify the latest trends and technologies affecting our industry.

  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.

  • Reports to Business Development Manager



Digital Marketing Manager Requirements:




  • Bachelor’s degree in marketing or a relevant field.

  • A minimum of 3 years experience in a digital marketing or advertising position.

  • In-depth knowledge of social media platforms, best practices, and website analytics.

  • A solid understanding of HTML, CSS, and JavaScript is required.

  • Highly creative with excellent analytical abilities.

  • Outstanding communication and interpersonal skills.

  • Up-to-date on the latest trends and technologies in digital marketing.



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