• Application Deadline: Thu, 23 Jan 2025 00:00:00 GMT
• Position: Digital Marketing Assistant



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 4 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

About the Role

We are seeking a highly skilled and motivated Digital Marketing Assistant to join our team. This is an exciting opportunity for an individual with expertise in marketing communications, social media marketing, Google Ads campaign management, landing page development, and article writing. The ideal candidate must be ready to take on tasks immediately, with a hands-on approach to managing digital marketing activities across multiple brands. This role requires a creative, data-driven, and results-oriented professional who thrives in a dynamic, fast-paced environment.

Role Summary

The Digital Marketing Assistant will be responsible for executing digital marketing strategies, running Google Ads campaigns, building landing pages, creating engaging content, and managing the organisation’s social media presence. The individual will play a pivotal role in driving brand awareness, lead generation, and customer engagement for multiple brands across diverse industries.

Key Responsibilities

Google Ads Campaign Management

• Plan, create, and optimise Google Ads campaigns, including Search, Display, Shopping, and Video Ads, to achieve targeted goals.


• Conduct keyword research, ad copywriting, and audience segmentation for effective campaign performance.


• Monitor campaign performance, analyse data, and provide actionable insights to improve ROI.

Landing Page Development

• Design and build high-converting landing pages tailored to specific campaigns and audiences.


• Use tools such as WordPress, or landing page builders like LeadzConnect.


• Ensure landing pages are optimised for SEO, mobile responsiveness, and user experience.

Content Creation

• Write high-quality articles, blogs, and other written content to support digital marketing efforts and enhance brand visibility.


• Develop engaging social media posts and captions tailored to each platform’s audience.


• Collaborate with the team to create compelling marketing copy for campaigns, newsletters, and promotions.

Social Media Marketing

• Manage social media accounts for multiple brands, creating and scheduling content for platforms such as Instagram, Facebook, LinkedIn, Twitter, and

TikTok.

• Monitor social media performance and engagement, using analytics to refine strategies.


• Stay updated on the latest social media trends to keep content fresh and relevant.

Marketing Automation & Analytics

• Leverage marketing automation tools to create email campaigns, lead nurturing workflows, and customer engagement programs.


• Track and analyse key performance metrics across campaigns, providing regular reports and actionable insights.


• Continuously optimise campaigns based on data to maximise performance.

Hands-On Execution

• Actively take ownership of day-to-day digital marketing tasks from Day 1.


• Proactively address challenges and deliver results with minimal supervision.


• Work across teams to ensure all campaigns are aligned with brand objectives.

Candidate Profile

Technical Skills

• Proven experience in running Google Ads campaigns across different formats (Search, Display, Video, and Shopping Ads).


• Proficiency in building and managing landing pages using tools such as WordPress, Unbounce, Instapage, or similar platforms.


• Strong writing skills with the ability to create high-quality articles, blogs, and marketing copy.


• Hands-on experience with social media management tools like Hootsuite, Buffer, or similar platforms.


• Knowledge of marketing automation platforms like LeadzConnect.


• Familiarity with analytics tools such as Google Analytics and similar tools.

Soft Skills

• Self-starter with the ability to hit the ground running from Day 1.


• Strong multitasking and organisational skills to manage multiple projects and brands simultaneously.


• Excellent communication and collaboration skills, with a team-oriented mindset.


• Analytical thinker with attention to detail and a results-driven approach.

Experience & Qualifications

• A degree in Marketing, Communications, Business Administration, or a related field.


• Minimum 3 years of hands-on experience in digital marketing, including Google Ads management, content creation, and social media.


• A portfolio showcasing previous campaigns, landing pages, and written content is required.