• Application Deadline: Fri, 31 Jan 2025 00:00:00 GMT
• Position: B2B Sales Lead



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 4 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

The B2B Sales Lead will implement strategic plans to grow the B2B channel, onboard corporate accounts, and drive market penetration through effective customer engagement, sales growth, and data-driven decision-making. The role requires strong communication skills, a collaborative spirit, and a results-oriented approach to achieving the company’s goals.

DUTIES & RESPONSIBILITIES:

Strategic Channel Development

• Execute strategic plans set by the Channel Development Manager to achieve B2B channel growth objectives.


• Identify and recruit qualified corporate accounts for onboarding to expand distribution channels.


• Drive the recruitment and expansion of the input customer base to meet business growth targets.

Sales and Customer Engagement

• Upsell and cross-sell products to existing customers in line with defined growth objectives.


• Ensure strong relationships with customers by addressing their needs promptly and providing exceptional service.

Market Analysis and Reporting

• Conduct timely market surveys to identify market trends, customer preferences, and the competitive landscape.


• Develop and present comprehensive sub-channel performance reports on a weekly/monthly basis to track key metrics.

Trade Investment Ownership

• Manage investments in trade channels to deliver the desired ROI while optimizing resource allocation.

Collaboration and Communication

• Liaise with internal stakeholders, including Sales, Marketing, Production, and Finance teams, to ensure alignment on strategies and activities.


• Regularly update the Channel Development Manager and other stakeholders on progress and challenges.

Educational Qualifications, Experience & Requirements

• Minimum of B.Sc./BA or HND in Marketing, Business Administration, or a related field.


• Minimum of 3 - 4  years of experience in FMCG, with expertise in modern trade, open markets, and distribution channels.


• Strong analytical and numerical skills; data-driven decision-making ability.


• Excellent communication and interpersonal skills.


• Proficiency in MS Office and relevant software applications, including ERP systems.