Job Description
Summary
- The Strategic Partnerships Manager for executive education will drive growth through traditional business development strategies, focusing on creating, building, and maintaining partnerships with business enterprises (corporations), government agencies, and NGOs.
- The role also involves collaborating with internal teams to deliver high-quality business education programs and using digital and social marketing tools to support outreach efforts.
Key Responsibilities
- Develop and execute traditional business development strategies to build partnerships.
- Promote executive education programs through direct outreach, presentations, and professional networking.
- Collaborate with the digital and social marketing team to enhance visibility via online channels.
- Maintain strong client relationships to ensure satisfaction and encourage repeat business.
- Achieve revenue growth targets and provide regular performance reports.
Description of Job Roles
Partnership Development:
- Identify, target, and establish partnerships with corporations, government agencies, and NGOs for executive education programs.
- Attend industry events, seminars, and networking opportunities to build relationships with potential clients.
- Develop and present customized proposals, ensuring alignment with partner needs and organizational objectives.
- Negotiate and finalize partnership agreements to secure long-term collaborations.
Program Promotion and Sales:
- Collaborate with the marketing and digital teams to promote executive education programs for the school.
- Use traditional business development methods such as direct outreach, personal meetings, and presentations to attract corporate clients.
- Leverage modest digital marketing tools (e.g., LinkedIn) for lead generation and professional networking.
- Maintain a strong understanding of market trends to position programs effectively.
Client Engagement and Retention:
- Serve as the main point of contact for corporate clients, ensuring a seamless and professional experience.
- Organize face-to-face and virtual consultations to gather client requirements and feedback.
- Foster long-term client relationships, encouraging repeat engagements and referrals.
Market Analysis and Strategy:
- Conduct market research to identify emerging trends in executive education and corporate training.
- Monitor competitor activities and recommend strategies to enhance the school’s offerings.
- Work with faculty and program teams to co-design programs that meet market needs and client expectations.
Internal Collaboration:
- Collaborate with the faculty, operations, and digital marketing teams to ensure effective delivery of programs.
- Provide insights to the marketing team on key messages to campaign target audiences.
- Contribute to the design of program contents to reflect the needs of strategic partners.
Drive Revenue Growth:
- Develop and implement strategies to meet and exceed revenue targets for executive education programs
- Pursue new business opportunities and identify additional revenue streams.
- Monitor the financial performance of partnerships and ensure cost-effective program delivery.
Person Specifications
Qualifications:
- A strong Bachelor’s Degree in Business Administration, Marketing, or a related field (MBA preferred).
- Membership in relevant professional associations would be advantageous.
- Consistent and proven experience (5+ years) in business development or strategic partnerships, ideally in the marketing of business education or corporate training
- Track record of successfully managing and growing strategic partnerships.
Skills and Competencies:
- Strong relationship-building, negotiation, communication, and presentation skills.
- Expertise in traditional business development strategies, including in-person client meetings and presentations.
- Experience in marketing of executive education or corporate training.
- A strong network of relevant industry contacts.
- Basic familiarity with digital and social media platforms for professional networking.
- Excellent project management and organizational skills.
- Strategic and analytical thinking to identify and seize business opportunities.