Job Description
Job Summary
- Act as the strategy and insights arm for the Modern Trade channel, ensuring strong execution and collaboration with MT customers to build brand and category based on shopper/retail insights.
Principal Duties and Responsibilities
- Develop strategies to engage target markets, as well as to build out and grow new digital marketing opportunities to reach new audience.
- Ensure channel marketing plans are aligned with the overall department strategy. Assists with defining the appropriate success and effectiveness of channel marketing initiatives and drafts in-depth reviews of channel marketing effectiveness.
Experience / Qualifications
- Must have a Bachelor’s Degree and 3-5 years marketing experience.
Skill Requirements:
- Prior experience in trade marketing or key account management is a must.
- In-depth knowledge of market, advertising and promotion concepts and strategies in the health and wellness segment of the hospitality Industry.
- Ability to formulate convincing proposals to gain stakeholders’ support and commitment.