• Application Deadline:
• Position: Trade Marketing Manager



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 3 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Description

Trade Marketing Strategy Development:

• Develop and implement trade marketing strategies to drive brand growth and achieve sales objectives.


• Collaborate with the sales and marketing teams to align trade marketing activities with broader brand campaigns.

Channel Management:

• Work closely with the sales team to understand customer needs and market dynamics.


• Manage and develop relationships with key retailers and distribution partners.


• Identify opportunities to enhance the brand presence and sales in specific channels (e.g., supermarkets, convenience stores, etc.).

Promotional Activities:

• Plan, execute, and monitor trade promotions and product launches.


• Analyze the effectiveness of trade promotions and adjust strategies as needed.


• Ensure proper execution of promotions at the retail level and provide support to sales teams to drive in-store activation.

Market Analysis and Insights:

• Conduct market research and competitive analysis to identify trends, customer preferences, and opportunities.


• Provide insights and recommendations for new product offerings, pricing strategies, and marketing approaches.

Qualifications and Experience

• Bachelor's Degree in Marketing, Business, or a related field (Master’s degree is a plus).


• 3+ years of experience in trade marketing, brand management, or sales within the FMCG, retail, or consumer goods industry.


• Strong understanding of trade marketing principles and retail strategies.


• Proven experience in executing successful trade promotions and brand activations.


• Excellent communication and interpersonal skills to manage cross-functional teams and relationships with external partners.


• Analytical mindset with the ability to interpret sales data and market trends.


• Proficiency in MS Office (Excel, PowerPoint) and familiarity with CRM tools or trade marketing software.

Skills:

• Strong negotiation and problem-solving skills.


• Highly organized and detail-oriented.


• Ability to work independently as well as part of a team.


• Passion for marketing and a deep understanding of the retail landscape.