• Application Deadline:
• Position: B2B Marketing and Product Marketing Specialist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 4 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Objective

• This role combines strategic thinking and hands-on execution to drive growth in our B2B business and effectively position our products to meet customer needs.


• The ideal candidate will have a strong background in marketing, exceptional communication skills, and a passion for innovation in the travel tech industry.

Job Responsibilities

B2B Marketing:

• Strategy Development: Create and implement B2B marketing strategies to drive leads, acquire customers, and boost retention.


• Market Analysis: Research industry trends, customer needs, and competitors to guide marketing efforts.


• Campaign Management: Plan and optimize multi-channel campaigns, including email, social media, events, and partnerships.


• Content Creation: Design impactful marketing materials like brochures, case studies, and presentations for business clients.


• Client Engagement: Collaborate with sales to provide marketing support and resources for client acquisition and retention.


• Performance Tracking: Analyze campaign performance and recommend improvements.

Product Marketing:

• Go-to-Market : Plan and execute product launches aligned with company goals and customer needs.


• Product Positioning: Craft clear messaging that highlights product value and competitive edge.


• Collaboration: Align marketing strategies with product roadmaps through teamwork with development teams.


• Customer Insights: Analyze feedback to improve products and explore new opportunities.


• Sales Support: Provide tools and training to help the sales team showcase product value.


• Marketing Materials: Develop and maintain user guides, FAQs, and product videos.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.


• 4+ years of experience in B2B marketing and/or product marketing, preferably in the tech or travel industry.


• Proven track record of developing and executing successful B2B marketing campaigns.


• Strong understanding of digital marketing channels and tools.


• Excellent communication, presentation, and project management skills.


• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.


• Proficiency in marketing automation platforms and CRM tools (e.g., HubSpot, Salesforce).


• Creative thinker with a passion for innovation and problem-solving.