Growth Marketer - Paid and Organic Social at Cowrywise

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
114283
Job Views
63

Job Description






As such, we are looking for an individual to fill the unique role of a Digital Marketing Specialist/Guru, with a combined skillset of a marketer, content creator, and social media manager, while leveraging paid and organic social channels.



Location



Lagos (hybrid)



Primary Responsibilities




  • Unlock social media as a growth engine by growing and engaging the community, as well as facilitating conversions via social media channels.

  • Build awareness, and brand equity, change perceptions, and execute social media strategies to drive growth.

  • Create unconventional social media campaigns to drive engagement and awareness, as well as grow and expand the communities.

  • Reach and nurture customers, create and grow communities, and advocate through social channels (new, old, and emerging).



An ideal candidate will bring:




  • Combination of diverse skills as a marketer, content creator, social media manager, and engagement specialist.

  • Minimum of 3 years of digital advertising, paid media, and campaign management experience, with 2+ years executing and optimising paid marketing campaigns that generated leads and customer acquisition.

  • A marketer’s mindset – one that sees social media as a tool to drive and meet business goals and needs.

  • Business-oriented approach - an understanding of the impact of your work on key goals, and an interest in metrics that drive the business.

  • Digital savviness - grounded and informed in digital marketing, martech, social media, and design trends.

  • Rapidly assess, forecast, propose, and execute paid and organic social media campaigns that deliver leads and achieve performance goals.

  • Build and manage digital media plans, track budgets, and forecasts, evaluate and improve campaign effectiveness, and pinpoint new opportunities for growth and expansion.

  • Apply a highly analytical approach to our campaign planning and management; build hypotheses and test variables, optimize ad spend, and drive efficiency.

  • Excellent writing, communication, and visual presentation skills. Use data to derive insights and present information and proposals clearly to leaders, users, and partners.

  • Experience in performance marketing is a plus.



Reporting Line



The job holder will report to the Head of Growth.



Compensation



The starting compensation for this role is between NGN600,000 – NGN750,000 monthly net.



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