Digital Marketer at PoweredUp Consulting

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
114390
Job Views
102

Job Description






Job Summary




  • We are seeking a creative, results-driven Digital Marketer to manage our online marketing strategies.

  • The ideal candidate will have a strong understanding of digital marketing channels, analytics, and trends to drive brand awareness, customer engagement, and business growth.



Key Responsibilities




  • Develop and Implement Digital Marketing Strategies:

  • Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.

  • Content Creation and Management: Design and oversee engaging content for various digital platforms, ensuring alignment with brand guidelines.

  • Website Management: Optimize website content, structure, and performance to improve user experience and conversion rates.

  • Social Media Management: Manage social media accounts, including content scheduling, audience engagement, and performance analysis.

  • Data Analysis and Reporting: Track, measure, and report on performance metrics for all digital campaigns, using tools such as Google Analytics and social media insights.

  • Collaboration: Work closely with the design, sales, and product teams to ensure cohesive marketing strategies.

  • Stay Updated on Trends: Monitor industry trends and competitor activities to identify new opportunities and strategies.



Qualifications and Skills




  • Education: Bachelor’s degree in Marketing, Communications, or a related field.

  • Experience: Minimum of 2 years experience in digital marketing or a similar role.



Technical Skills:




  • Proficiency in digital marketing tools (e.g., Google Analytics, SEO tools, AdWords, CRM software).

  • Knowledge of content management systems (e.g., WordPress).

  • Graphic design and video editing skills are a plus.



Soft Skills:




  • Excellent communication and writing skills.

  • Strong analytical and problem-solving abilities.

  • Ability to multitask and manage time effectively.



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