Job Description
Key Responsibilities:
Marketing and Promotion:
- Develop and execute marketing strategies to enhance the organisation's visibility.
- Manage social media platforms, email campaigns, and other communication channels.
- Provide appropriate supervision and leadership for the marketing unit.
Programme Management:
- Assist in planning, organising, and implementing programmes, events, or workshops.
- Coordinate logistics, schedules, and resources for programmes.
- Monitor programme budgets and ensure proper allocation of resources.
Stakeholder Engagement:
- Liaise with clients, sponsors, and partners to foster positive relationships.
- Respond to inquiries about programmes and services promptly and professionally.
- Represent the organisation at events and meetings as required.
Administrative Support:
- Prepare reports and presentations for management.
- Maintain databases, including programme participants and marketing contacts.
Research and Innovation:
- Research market trends and competitors to inform marketing strategies.
- Identify opportunities to improve programmes and services.
Required Qualifications and Skills:
- Bachelor’s degree in Marketing, Business Administration, Project Management or a related field.
- Strong communication, organisational, and problem-solving skills.
- Proficiency in digital marketing tools, social media management, and Microsoft Office.
- Experience in programme coordination or a related role.
- Ability to work collaboratively with team members, trainers, and other stakeholders.
- Familiarity with adult learning principles and training evaluation methods.
- Ability to manage multiple projects and prioritize tasks effectively.
Key Attributes:
- Detail-oriented and able to multitask.
- Creative and proactive in identifying new marketing and programme opportunities.
- Strong interpersonal skills for team collaboration and stakeholder management.