• Application Deadline: Sun, 11 Dec 2022 00:00:00 GMT
• Position: SEO and Marketing Expert


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Description

• The mission of an SEO (Search Engine Optimization) Specialist is to maximize the volume of inbound organic traffic from search engines to a website.


• This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.


• As a result of the daily changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, an SEO expert works in a dynamic environment that requires them to be continually learning, fine-tuning their skills, and experimenting to discover how the industry is shifting.

Responsibilities

• Develop optimization strategies that increase the company's website search engine results rankings


• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI


• Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences


• Work with editorial and marketing teams to drive SEO in content creation and content marketing


• Research and implement search engine optimization recommendations


• Create and execute link building strategy


• Determine measurable goals that demonstrate improvement in marketing efforts


• Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results.

Requirements

• Candidates should possess relevant qualifications with 2 - 5 years work experience.

Skills:

• Experience with Google and Bing’s services, including Analytics and Webmaster Tools


• Experience with Google’s Keyword Tool


• A functional understanding of HTML and CSS


• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills


• Proven success in link building and viral strategies


• The ability to deploy an effective local and long-tail search strategy


• A deep understanding of mobile strategy and how it relates to SEO


• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO


• Experience in building inbound organic search traffic and improving SERPs


• A background in creating reports showing web analytics data and site evaluations


• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry


• Familiarity with the best tools in the trade

Salary

N20,000 - N70,000 Monthly.